The new breed of customer wants their voice to be heard. They want to control the conversation.
Preference management is what ties this all together. It lets you hear the voice of your customer so that you can deliver personalized communications with relevant content through the channel of choice. You build trust -- and a more engaged customer through a mutually beneficial relationship.
MyPreferences® is the technology that lets you accomplish all of this. You’ll learn what your prospects and customers have to say about their marketing, account servicing and privacy preferences by collecting, maintaining and updating their preferences.
Enhance the overall customer experiences.
Know your customers beyond their transactions.
77% of consumers say that companies should let them decide how they can contact them.
A preference connects a
person to a specific item...
Preference management gives customers and prospects a voice in how they engage with your organization. Our technology enables you to hear that voice -- and honor it. By allowing customers and prospects to control how they wish to interact with your brand or organization, you build customer loyalty and engagement. And, you can do this across multiple channels -- email, mobile, social and more -- and get a single, unified view of each customer’s preference across the organization.