ABOUT
Eric Tejeda
Eric Tejeda is a marketer, implementer, negotiator, and public speaker. After starting his career in sales for Xerox Corporation, he moved into product marketing where he enjoyed successful stints with technology companies in various industries including health insurance, benefit administration (ADP), and marketing compliance (PossibleNOW).
As Vice President of Marketing for PossibleNOW, Eric plans and executes strategic marketing programs based on corporate objectives and the customer journey. By leveraging a core MarTech stack of marketing automation, CRM, ABM, and website optimization, Eric's team delivers closed loop marketing and reporting. Eric specializes in developing and implementing go-to-market plans for product promotion, content marketing, thought leadership, and demand generation. He also builds the corporate brand through public relations and analyst relations. Eric graduated with a B.S. in Marketing from Oklahoma State University and received his MBA from California State University.