Making the Case for Consent and Preference Management

pnadmin, Whitepapers

Establishing the Need for Consent and Preference Management Consumers around the globe are demanding personalization, privacy, and the power to control the conversation with the brands that serve them. For many CMOs and CTOs, the challenge is not in proving or establishing the need to… Continue Reading

8 Best Practices for Capturing GDPR Consent

pnadmin, Webinars

   

Implementation of Consent and Preference Management

pnadmin, Whitepapers

Prepare for Success The management of customer zero-party data, including customer consents and preferences, typically represents a “crossover” initiative — one that begins as a marketing project, gains traction through IT, and finds valuable application in customer service and support. Moreover, in its aim to… Continue Reading

How to Organize a Preference Center

pnadmin, Videos

Summary Eric Holtzclaw, Chief Strategist for PossibleNOW, explains that when companies consider preference management, they often start with the preference center. This center serves as a centralized location where customers can manage their communications and interactions with the company. He suggests dividing communications within the… Continue Reading

Best Practices for Opt-Down Pages

pnadmin, Videos

Summary Eric Holtzclaw, Chief Strategist for PossibleNOW, discusses best practices for preference collection. He advises that when building an opt-down page, you should limit the number of choices to three: opt out of all communications, opt out of just the current communication, and an offer… Continue Reading

How GDPR Impacts Marketing

pnadmin, Videos

Summary Marketers collect customer data for initiatives like sending promotions or campaigns. However, the General Data Protection Regulation (GDPR) impacts how this data can be used. Under GDPR, marketers need to consider the basis on which they are marketing, such as whether they are relying… Continue Reading

PossibleNOW Announces Partnership with Scribe Software for Enhanced Data Integration Services

pnadmin, Press

Partnership Enables PossibleNOW to Better Facilitate Connectivity Between MyPreferences and Customer Products ATLANTA (PRWEB) DECEMBER 12, 2017 – PossibleNOW, the leading provider of customer engagement and enterprise consent and preference management solutions, today announced its partnership with Scribe Software, a global data integration leader that accelerates data and… Continue Reading

PossibleNOW Enhances MyPreferences to Address GDPR Cookie Consent Challenges

pnadmin, Press

Enterprise consent and preference management leader enables companies to maintain and grow marketing databases affected by new regulations ATLANTA, GA (PRWEB) – DECEMBER 07, 2017 – PossibleNOW, the leading provider of customer engagement and enterprise consent and preference management solutions, today announced an enhancement to its… Continue Reading

The Key to Customer Engagement: Consent, Preferences, and Zero-Party Data

pnadmin, Whitepapers

Zero-Party Data

Implementing Preference Management: Centralizing Data

pnadmin, Videos

Summary At the heart of effective preference management is the need for a central repository that connects all departments, units, and relevant applications within an organization. If information isn’t readily accessible across the enterprise, customers may feel frustrated and overlooked due to repeated issues, contradictions,… Continue Reading