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How Customers Reveal Preferences
pnadmin, Videos
Summary The concept of “progressive profiling” frames the data collection process as a progressive conversation, helping enterprises to better understand and plan for the nature of customer communications. Research shows that customers are more likely to reveal their preferences in iterative steps, influenced by their… Continue Reading
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Design and Functionality of Collection Interfaces
pnadmin, Videos
Summary The conversational model of preference collection focuses on providing convenient, timely, and branded experiences that align with the customer’s immediate priorities. For instance, a customer engaged in an online product warranty process is primarily concerned with that product and the seller’s support throughout its… Continue Reading
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Oracle Modern Marketing Experience
pnadmin, Videos
Summary The speaker introduces the concept of leveraging a broader ecosystem, using examples of third-party integrations into the Oracle Marketing Cloud. A key focus is on customer preference management, which is vital to digital marketing. It’s not just about sending messages, but also listening to… Continue Reading
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Defining and Applying Business Rules
pnadmin, Videos
Summary Eric Holtzclaw, Chief Strategist, emphasizes the importance of clearly defining the rules by which data is collected, interpreted, and used, especially in the implementation of marketing technology solutions like preference management. Without well-defined business rules, data, including preference data, risks being misunderstood, misapplied, or… Continue Reading
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ADT – Delivering The Right Message
pnadmin, Videos
Summary At ADT, our messaging has significantly evolved as we’ve expanded into the connected home market over the past five years. Traditionally, we were known as a burglar and fire alarm company, with straightforward customer engagement. We mainly interacted with customers at two key points:… Continue Reading
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ADT – Implementation Challenges
pnadmin, Videos
Summary The challenges we face are multi-layered. First, we lack in-house expertise, which is why we rely on companies like PossibleNOW to bring their expertise and guide us in effectively meeting our customers’ needs. A major challenge, which I believe isn’t unique to us, is… Continue Reading
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Comcast – Technology Challenges
pnadmin, Videos
Summary In the cable industry, many larger companies grow through acquisitions, which means inheriting the data systems of the smaller companies they acquire. These legacy systems can vary significantly in quality, creating a range of challenges. Often, the acquired systems are outdated or improvised “under… Continue Reading
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Thompson Reuters – Why We Prioritized Preference Management
pnadmin, Videos
Summary One of the key reasons we shifted from building in-house solutions to partnering with an external provider was our desire to be more progressive, innovative, and imaginative with our online marketing strategies. By leveraging a SaaS-based model, we were able to achieve that, as… Continue Reading
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SiriusXM – Why We Needed a Preference Management Partner
pnadmin, Videos
Summary The reason we initially handled this in-house was because we already had legacy CRM implementations that captured preferences through our call centers and online channels. We managed the data by pushing it into our own marketing databases. However, as the data volume grew and… Continue Reading
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Thompson Reuters – Implementation Challenges
pnadmin, Videos
Summary Currently, our environment is completely siloed because the systems we use to manage different channels are separate. For example, we have an email preference center, we track followers on Twitter, know our Facebook fans, and monitor traffic on our blog, but there’s no easy… Continue Reading
