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SiriusXM – Why We Are Implementing a Preference Center
pnadmin, Videos
Summary Our primary reason for implementing a preference center is to improve how we manage compliance. The regulatory landscape is rapidly changing, with new rules coming into effect as soon as next month regarding telemarketing to wireless numbers. Staying ahead of these regulatory changes is… Continue Reading
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Analysis of Preference Collection and Management
pnadmin, Videos
Summary To maximize the effectiveness of a preference management initiative, a company must first clearly understand its business goals and objectives, and establish key performance metrics. Without this foundational step, producing useful reports that demonstrate tangible ROI can be challenging. Many companies struggle to identify… Continue Reading
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How Preference Management Should Look Inside the Enterprise
pnadmin, Articles
by Eric V. Holtzclaw, PossibleNOW For the American consumer, preference selection is an everyday occurrence. We unsubscribe from email lists, change our privacy settings on Twitter, request home refinance quotes via email and “like” our favorite brands on Facebook. Subtle or obvious, the act of… Continue Reading
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What Is The Importance Of An Opt-Down Strategy?
pnadmin, Videos
Summary According to Eric Tejeda, Head of Marketing, and Eric Holtzclaw, Chief Strategist for PossibleNOW, implementing an opt-down strategy is one of the most impactful ways to reduce opt-outs from customer communications. By offering customers the option to adjust their preferences rather than fully opting… Continue Reading
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Gain a Global View of Customer Communications
pnadmin, Videos
Summary Eric Holtzclaw, Chief Strategist with PossibleNOW, discusses the initial steps they take when helping companies understand how they communicate with their customers across the enterprise. One crucial step involves building a communication matrix. This matrix assesses what communications are produced by different business units… Continue Reading
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How to Learn What Customers Really Want
pnadmin, Videos
Summary Eric Holtzclaw, Chief Strategist for PossibleNOW, explains two ways to understand customer preferences in communications. Firstly, explicitly ask customers if they want to receive specific newsletters or communications. Secondly, infer their preferences based on their behavior and interaction with the content you send them…. Continue Reading
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PossibleNOW Included in Independent Report on Top Emerging Technologies for B2C Marketers
pnadmin, Press
Report lists enterprise preference management among new technologies marketers must adopt, lists PossibleNOW as a vendor Atlanta, Ga. – May 18, 2017 – PossibleNOW, the leading provider of customer engagement and enterprise preference management solutions, today announced its inclusion in a report on marketing technology by… Continue Reading
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Compliance Must Be Part of Your Preference Strategy
pnadmin, Videos
Summary Eric Holtzclaw, Chief Strategist for PossibleNOW, discusses preference management, emphasizing that it’s more than just allowing customers to change their communication preferences. Building a preference center is just the beginning. It’s crucial to understand the broader impact across the organization, ensuring all systems are… Continue Reading
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PossibleNOW Solutions and Services Help Enterprise Companies Achieve GDPR Compliance
pnadmin, Press
Customer engagement and preference management leader enables companies to maintain and grow marketing databases affected by EU regulation Atlanta, Ga. – April 13, 2017 – PossibleNOW, the leading provider of customer engagement and enterprise preference management solutions, today announced its platform and services address the unique… Continue Reading
