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Defining Meaningful Metrics: 6 Soft KPIs to Measure Customer Preference Collection
pnadmin, Blog
Measuring metrics and data can be overwhelming and confusing. Have you ever had trouble deciding where to start? Do you remember our previous blog series 5 Key and Measurable Reasons to Adopt Preference Management? We discussed some hard KPIs that may be the initial motivator… Continue Reading
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Earning and Maintaining Customer Consent
pnadmin, Whitepapers
Introduction We now live in a new landscape of consumer privacy protection created by a regulation powerful enough to be felt around the world. Living with GDPR means learning about GDPR and creating new policies and procedures for consumer engagement. Before exploring strategies for earning… Continue Reading
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Zero-Party Data, Preferences and Consent: DIY vs Buy
pnadmin, Whitepapers
Zero-Party Data
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Survey Shows Companies Lose Customers During Online Holiday Promotions Because They Aren’t Collecting Preference Data for Marketing Communications
pnadmin, Press
PossibleNOW Survey Shows Many Companies Are Not Ready for the Upcoming Holiday Season DULUTH, GA. (PRWEB) DECEMBER 11, 2018 – Industry observers expect online sales this holiday season to rise 22 percent according to Deloitte. This compares to 5 percent last year, where online holiday sales… Continue Reading
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PossibleNOW Cited As One of 12 Providers That Matter Most in New Independent Report for GDPR & Privacy Management Software
pnadmin, Press
PossibleNOW views the growing privacy landscape as an opportunity to focus on consent, preference, and data subject rights management for enterprise companies in need of a more sophisticated solution DULUTH, GA. (PRWEB) NOVEMBER 28, 2018 – Leading analyst research firm, Forrester Research, unveiled this week its… Continue Reading
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PossibleNOW Survey Shows Majority Of Companies Losing Customers From Insufficient Customer Consent Management Systems
pnadmin, Press
Majority of Companies Still Don’t Realize True Impact Customer Consent Has on their Bottom Line DULUTH, GA. (PRWEB) NOVEMBER 01, 2018 – PossibleNOW™, the leading provider of enterprise consent and preference management solutions, today announced new results of a survey on customer communications consent, which shows… Continue Reading
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Measuring the ROI of Listening to Your Customers
pnadmin, Articles
At face value, listening to customers and honoring their preferences is obvious. Every business listens to their customers on some level and the outcomes are immediate and apparent. At the macro-level, the picture gets blurrier. This is the arena of enterprise preference management: the active… Continue Reading
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New White Paper From PossibleNOW Illustrates How Enterprise Leaders Have Implemented Their Approach To Preference And Consent Management Systems
pnadmin, Press
Preference Management Strategies Can Greatly Impact A Company’s Bottom Line DULUTH, GA (September 24, 2018) – PossibleNOW ™, the leading provider of enterprise consent and preference management solutions, today announced the availability of its latest research white paper: “Enterprise Leaders Reveal Their Approach To Preference… Continue Reading
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New White Paper From PossibleNOW Helps Enterprises Earn Customer Consent To Comply With GDPR Regulations
pnadmin, Press
Customer Consent & Preference Management Are Key to Building Trustworthy Relationships DULUTH, GA (August 14, 2018) – PossibleNOW™, the leading provider of enterprise consent and preference management solutions, today announced the availability of its latest research white paper: “Earning And Maintaining Consent In The GDPR… Continue Reading
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Why Are Metrics So Important?
pnadmin, Blog
You’ve heard the old adage of “State your goal first. Then map out steps to achieve it.” Evaluating a new marketing technology is no different. Let’s say you’re trying to analyze your preference management system. You need to state your goals first. To figure out… Continue Reading
