The Future of Zero-Party Data Collection

pnadmin, Whitepapers

Forrester Research, a leading voice in marketing and customer experience technology, declared that “enterprise preference management builds customers’ trust by providing customers with meaningful marketing choices and some control over how a brand communicates with them.” With the emergence of global privacy regulations like GDPR… Continue Reading

Zero-Party Data ROI Improved Engagement Maturity

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Zero-Party Data

Interpreting Customer Data: Defining and Reporting on Key Performance Metrics

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Consent & Preference Collection Best Practices

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Zero-Party Data

Enterprise leaders reveal their approach to zero-party data

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Introduction As multi-channel marketing and personalization matures in an environment of increased regulation and consumer awareness regarding privacy and use of customer data, PossibleNOW commissioned a study to better understand how companies approach the implementation of systems, expertise, and policies to support the collection and… Continue Reading

Evaluating Florida’s Mini-TCPA

pnadmin, Webinars

Summary Just when companies thought they were done dealing with the onslaught of lawsuits filed under the TCPA, the Florida legislature has unanimously passed CS/SB 1120. This bill updates the Florida Consumer Protection Law and the Florida Telemarketing Act and creates what is basically another… Continue Reading

ROI of Zero Party Data: Building Customer Trust – Forrester Research

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MyPreferences: Consent & Preference Management Platform

pnadmin, Videos

Summary Modern marketers struggle to build trust and deliver expected customer experiences, especially with the removal of third-party cookies. To meet rising expectations, businesses must collect explicit first-party data, ensure transparency, and give customers control over their data, as required by privacy regulations. This demands… Continue Reading