Search Results for Month: April 2024

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  PossibleNOW Announces a Consent Platform to Help Remarketers Comply with New CMS Medicare Consent Requirement

  pnadmin, Press

  Express written consent now required for Third-Party Marketing Organizations (TPMOs) to share Medicare beneficiaries’ personal data with another TPMO even if manually dialing. DULUTH, Ga., April 25, 2024 PossibleNOW™, the leading provider of enterprise consent and preference management solutions, today announced the launch of a program… Continue Reading

  
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  How Should Consent & Preference Data Work with a Customer Data Platform

  pnadmin, Videos

  Summary Companies often inquire about the differences between Customer Data Platforms (CDPs) and Consent and Preference Management Platforms (CPMPs) and how they work together. A CDP acts like an orchestra conductor, harmonizing first-party customer data from various systems to create a comprehensive view of each… Continue Reading