Search Results for Month: June 2024
Yes, data stored in a preference management platform (PMP) should be secure. PMPs collect and store necessary customer data to manage and honor customer preferences regarding communication and data usage. Reputable, reliable organizations who offer PMPs establish proven security measures to protect customer data from… Continue Reading
Customers can quickly update their preferences in a preference management platform by logging into their account, navigating to the preferences section, and selecting their desired options. This process is designed to be straightforward and user-friendly, allowing customers to easily tailor their communication experiences to their… Continue Reading
Understanding the distinction between a preference management platform and a consent management platform is essential for organizations looking to enhance customer experiences and comply with digital data regulations. Both systems play crucial roles in managing customer data and interactions, but they serve different purposes and… Continue Reading
A Preference Management Platform (PMP) is a comprehensive solution designed to help businesses manage and honor customer preferences regarding communications, data usage, and privacy settings. With increasing attention toward consumer data and individual data privacy protections, PMPs play a critical role in enhancing customer experience,… Continue Reading
A consent management platform (CMP) functions as a critical tool for businesses to ensure compliance with data privacy regulations by managing user consent for data collection and processing. In essence, a CMP works by providing a systematic approach to collecting, storing, and processing user consent,… Continue Reading
If a business does not use a consent management platform, it risks severe consequences that can impact its reputation, legal standing, and customer relationships. Fortunately, adding a consent management platform to your business can be simple and hassle-free. At PossibleNOW, we’ve developed a flexible, robust,… Continue Reading
Summary Hi, I’m with the government, and I’m here to help—if your idea of help means dealing with yet another regulation related to capturing express written consent. There are now over 80 countries and dozens of states with privacy laws. The latest CMS 2025 rule… Continue Reading