PossibleNOW Earns Special Recognition at Oracle’s Modern Marketing Experience 2015

Type: Press

Oracle partner featured in conference keynote, cited as critical component for B2B and B2C marketing and customer experience initiatives

Atlanta, Ga. – April 9, 2015 – PossibleNOW, the leading provider of customer engagement and enterprise preference management solutions, was cited as a key example of Oracle partners delivering innovative solutions at Oracle’s Modern Marketing Experience (MME) conference, held in Las Vegas from March 31 to April 2. PossibleNOW’s enterprise preference management platform, MyPreferences®, was featured during Oracle Group Vice-President Steve Krause’s and Oracle Eloqua Product Leader John Stetic’s keynote presentations.

“PossibleNOW puts the marketer in control of creating the preference experience,” said Steve Krause, during his keynote presentation. “Instead of having six preference centers split across brands, regions or apps, there is one way for preference data to be collected and a safe place for it to go. And it’s all under the marketer’s control.”

As the flagship event for Oracle Marketing Cloud, Modern Marketing Experience offers best practices, training, process innovations, new technologies and networking for marketing professionals. By virtue of its direct integration with Oracle Eloqua and Oracle Responsys, PossibleNOW’s MyPreferences was identified as a critical component for marketers relying on these platforms for marketing automation. By giving customers a voice, MyPreferences fulfills the company’s promise to listen and learn from prospects and customers.

“While it’s always exciting to be recognized from the stage, we were even more energized by the private conversations we had throughout the conference with marketers who understand the power of preference management,” said PossibleNOW President and CEO Scott Frey. “Our partnership with Oracle has delivered real results, not only for us, but for marketers seeking effective orchestration across their technology stack. MyPreferences is an ideal tool both for B2C marketers using Oracle Responsys and B2B marketers leveraging Oracle Eloqua.”

About PossibleNOW

PossibleNOW is the pioneer and leader in customer consent, preference, and regulatory compliance solutions. We leverage our MyPreferences technology, processes, and services to enable relevant, trusted, and compliant customer interactions. Our platform empowers the collection, centralization, and distribution of customer communication consent and preferences across the
enterprise. DNCSolution addresses Do Not Contact regulations such as TCPA, CAN-SPAM and CASL, allowing companies to adhere to DNC requirements, backed by our 100% compliance guarantee.

PossibleNOW’s strategic consultants take a holistic approach, leveraging years of experience when creating strategic roadmaps, planning technology deployments, and designing customer interfaces. PossibleNOW is purpose-built to help large, complex organizations improve customer experiences and loyalty while mitigating compliance risk.