Data Silos Cause Communication Gaps

Type: Videos
Topic: Preference Mgmt

Summary

Years ago, my mother called to say she’d visit at 5:00, but I forgot to tell my wife. When my mom arrived, the house was chaotic, and my wife was frustrated, saying it would have been nice to know in advance. This mirrors how many organizations handle customer interactions. For example, marketing might collect email opt-outs but fail to share them with sales, leading to continued unwanted emails and potential compliance violations. Similarly, customer service may gather preferences during support calls but not share this information with other departments, missing cross-sell opportunities that could amount to millions in lost revenue.

To avoid such issues, it’s crucial for consent and preference data to be integrated and shared across the organization. This can be done via nightly batch updates or real-time APIs, ensuring everyone interacting with prospects and customers is informed and can respond appropriately, just as my wife would have appreciated advance notice of my mom’s visit.

About PossibleNOW

PossibleNOW is the pioneer and leader in customer consent, preference, and regulatory compliance solutions. We leverage our MyPreferences technology, processes, and services to enable relevant, trusted, and compliant customer interactions. Our platform empowers the collection, centralization, and distribution of customer communication consent and preferences across the
enterprise. DNCSolution addresses Do Not Contact regulations such as TCPA, CAN-SPAM and CASL, allowing companies to adhere to DNC requirements, backed by our 100% compliance guarantee.

PossibleNOW’s strategic consultants take a holistic approach, leveraging years of experience when creating strategic roadmaps, planning technology deployments, and designing customer interfaces. PossibleNOW is purpose-built to help large, complex organizations improve customer experiences and loyalty while mitigating compliance risk.