Difference Between Preferences & Consent

Type: Videos
Topic: Preference Mgmt

Summary

The difference between a preference and consent can be understood through a simple analogy. A preference is like asking a friend if they want to play baseball; it’s an opt-in or opt-out choice for specific topics, such as outdoor gardening or power tools, in a business setting. Preferences help businesses meet customer needs and build stronger relationships.

Consent, on the other hand, is likened to a spit shake promise to keep a secret, implying a strong bond with significant consequences if broken. In business, communication consent is a regulatory requirement to obtain customer permission before communicating. This involves using specific language about privacy policies, terms, conditions, communication methods, and data usage. Breaking consent regulations can result in severe penalties, potentially in the millions of dollars. Hence, maintaining proper consent and preference practices is crucial for compliance and customer trust.

About PossibleNOW

PossibleNOW is the pioneer and leader in customer consent, preference, and regulatory compliance solutions. We leverage our MyPreferences technology, processes, and services to enable relevant, trusted, and compliant customer interactions. Our platform empowers the collection, centralization, and distribution of customer communication consent and preferences across the
enterprise. DNCSolution addresses Do Not Contact regulations such as TCPA, CAN-SPAM and CASL, allowing companies to adhere to DNC requirements, backed by our 100% compliance guarantee.

PossibleNOW’s strategic consultants take a holistic approach, leveraging years of experience when creating strategic roadmaps, planning technology deployments, and designing customer interfaces. PossibleNOW is purpose-built to help large, complex organizations improve customer experiences and loyalty while mitigating compliance risk.