What Types of Data Are Covered by Consent Management Platforms?

Type: Blog
Topic: Consent Mgmt

Consent Management Platforms (CMPs) cover various types of data to ensure compliance with data privacy regulations and respect user consent regarding their personal information.

Personal Identifiable Information (PII)

Personal Identifiable Information (PII) includes any data that can be used to identify an individual. This encompasses names, addresses, phone numbers, email addresses, social security numbers, and other identifiers.

CMPs manage the collection and usage of PII by obtaining explicit consent from users before processing this data. This is crucial for maintaining compliance with regulations like the GDPR and CCPA, which mandate stringent controls over PII.

Sensitive Personal Data

Sensitive personal data requires additional protection due to its nature. This category includes information such as racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, genetic data, biometric data for identification purposes, health data, or sexual orientation.

CMPs ensure that explicit consent is obtained before collecting and processing such sensitive data, providing users with clear options to manage their preferences about how such data can be used.

Behavioral Data

Behavioral data includes information about how users interact with a website or application. This can encompass browsing history, search queries, and online behavior patterns.

CMPs manage consents for tracking technologies, such as cookies and other tracking tools, ensuring that users are informed about the data being collected and have the option to opt-in or opt-out.

Location Data

Location data refers to information that can pinpoint the geographical position of a user. This can be collected through GPS data from mobile devices, IP addresses, and Wi-Fi positioning.

CMPs handle consents for collecting location data by presenting users with clear choices regarding whether or not they wish to share their location information.

Financial Data

Financial data includes any information related to financial transactions, such as credit card numbers, bank account details, and purchase history.

CMPs play a vital role in managing consent for the collection and use of financial data, ensuring that users are fully aware of and agree to how their financial information will be handled.

User-Generated Content

User-generated content includes any information that users create and share on a platform, such as comments, reviews, photos, videos, and social media posts.

CMPs ensure that users are informed about how their content will be used and obtain their consent before processing and sharing this data.

Device Information

Device information includes data about the device used to access a website or application, such as device type, operating system, browser type, and IP address.

CMPs manage consent for collecting device information to ensure compliance with data privacy regulations and provide users with control over their data.

Data Usage Transparency and Control

CMPs provide users with transparency about how their data is collected, used, and shared. They offer clear options for users to manage their consent preferences, update their choices, and withdraw consent at any time. This empowers users to take control of their personal information and ensures that businesses respect their data privacy rights.

Do You Need a Consent Management Platform?

For businesses, using a CMP ensures compliance with data privacy laws, reducing the risk of fines and legal issues. It also builds trust with customers by demonstrating a commitment to data privacy and transparency.

For users, CMPs provide confidence that their personal information is handled responsibly and according to their preferences, making them more likely to share sensitive information and data with you.

At PossibleNOW, our Consent Management Platform covers a wide range of data types, customizable to what our customers need to collect and manage. By effectively managing user consents, our CMP helps businesses comply with data privacy regulations and build trust with their users.

Learn more about the PossibleNOW consent management platform and get started now!

About PossibleNOW

PossibleNOW is the pioneer and leader in customer consent, preference, and regulatory compliance solutions. We leverage our MyPreferences technology, processes, and services to enable relevant, trusted, and compliant customer interactions. Our platform empowers the collection, centralization, and distribution of customer communication consent and preferences across the
enterprise. DNCSolution addresses Do Not Contact regulations such as TCPA, CAN-SPAM and CASL, allowing companies to adhere to DNC requirements, backed by our 100% compliance guarantee.

PossibleNOW’s strategic consultants take a holistic approach, leveraging years of experience when creating strategic roadmaps, planning technology deployments, and designing customer interfaces. PossibleNOW is purpose-built to help large, complex organizations improve customer experiences and loyalty while mitigating compliance risk.