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Customer trust is the cornerstone of collecting zero-party data. Since zero-party data is willingly shared by customers, it requires a foundation of trust built on transparency, value exchange, and respect for privacy. Without trust, customers are unlikely to share preferences, interests, or intentions, limiting a… Continue Reading

Yes, special compliance rules often apply during a state of emergency. Both federal and state regulations may impose unique requirements for businesses, particularly concerning marketing communications. For instance, the Federal Communications Commission (FCC) may enforce restrictions to protect consumers from predatory practices during emergencies. Similarly,… Continue Reading

View Post Yes, individuals have the right to revoke consent for marketing communications at any time. Under various global privacy laws, such as the GDPR and CCPA, individuals are empowered to withdraw their consent to receiving emails, texts, or other marketing messages. Once consent is… Continue Reading

Yes, businesses are required to obtain consent before engaging in direct response text marketing. Under regulations such as the Telephone Consumer Protection Act (TCPA), express written consent is mandatory for sending automated SMS messages to consumers and businesses. For organizations juggling compliance and marketing goals,… Continue Reading

Organizations should retain consent records for as long as necessary to demonstrate compliance with applicable privacy regulations. While specific retention periods vary depending on regional laws and internal policies, keeping these records is crucial to defending against regulatory audits or legal challenges. Retaining accurate and… Continue Reading

To comply with evolving privacy regulations, organizations need to implement clear policies for collecting, storing, and updating customer consents while regularly reviewing systems for compliance gaps. By doing so, businesses not only mitigate legal risks but also build customer trust by demonstrating respect for their… Continue Reading

View Post Yes, zero-party data can be used for targeted advertising, offering unparalleled precision without compromising privacy. Unlike third-party data, which is aggregated from external sources, zero-party data is willingly shared by customers themselves, including preferences, interests, and buying intentions. This data enables brands to… Continue Reading

Yes, purely informational texts are generally exempt from certain consent rules under regulations like the Telephone Consumer Protection Act (TCPA). However, this exemption applies only when the texts strictly provide non-commercial, non-promotional information, such as appointment reminders or emergency alerts. If a message contains any… Continue Reading

In a landscape defined by evolving privacy laws, zero party data offers a unique compliance advantage. This type of data, willingly and explicitly shared by customers, reduces dependence on less reliable third-party data. By directly obtaining consent and preferences from individuals, businesses meet stringent legal… Continue Reading

How Innovators are Breaking Silos Do you really know your customers, what they want and don’t want? Do you know what they like and dislike? How about how they like to be contacted? Are you able to anticipate your customers’ needs to then satisfy them?… Continue Reading