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As a business owner, your most important responsibility is to provide a product or service that customers need, like, and want. If you are not living up to your customer’s expectations, they won’t return to spend money with your business. To survive, you need customers… Continue Reading

Article by Ernan RomanFeatured on CMO.com For many organizations, the coronavirus has altered the way people work—with the most obvious change, of course, coming in the form of closed offices and people working remotely. B2B firms are no exception. However, in these days of social… Continue Reading

A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* The highest-ranking answer? ‘No one’! By using customer insights and authentic self-defined preferences, however, it is possible to achieve a fivefold increase in response and engagement rates, as demonstrated in the case… Continue Reading

You’ve heard the old adage of “State your goal first. Then map out steps to achieve it.” Evaluating a new marketing technology is no different. Let’s say you’re trying to analyze your preference management system. You need to state your goals first. To figure out… Continue Reading