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The way customers interact with companies has changed dramatically in the digital age. Whereas customers used to be passive consumers of products and services, they’re now an integral part of any corporate discussion. Surprisingly, even with so much information out there about what clients want,… Continue Reading

Traditional marketing tends to be a one-way street in terms of communication. Companies used to assume what customers wanted and then used advertising and other marketing strategies to tell customers about their company.  However, the advent of the digital age has changed the dynamic between… Continue Reading

The EU GDPR privacy regulation introduced in 2018 became a bellwether for privacy regulations and triggered a wave of new privacy laws around collecting and managing customer data across countries, states, and territories. The onslaught of emerging consent and privacy regulations has forced global companies… Continue Reading

Maximizing the customer experience by implementing an organization-wide consent & preference solution is a complex, transformational initiative. It must include a governance team made up of people across the organization and well-thought-out systems and processes. Done right, you will not only avoid reputation and litigation… Continue Reading

Companies use all types of data such as contact, transaction, demographic, web, mobile, social, and consent & preference data to anticipate customer’s needs and provide data driven experiences. Every type of data except for consent & preference data provides companies insights that allow them to… Continue Reading

Traditionally, communication between customers and businesses was a one-way street. Businesses would tell customers about their products and services through outbound marketing, and the only feedback they’d get was through sales figures. After the advent of the digital age, this dynamic has shifted into more… Continue Reading

As a business owner, your most important responsibility is to provide a product or service that customers need, like, and want. If you are not living up to your customer’s expectations, they won’t return to spend money with your business. To survive, you need customers… Continue Reading

Article by Ernan RomanFeatured on CMO.com For many organizations, the coronavirus has altered the way people work—with the most obvious change, of course, coming in the form of closed offices and people working remotely. B2B firms are no exception. However, in these days of social… Continue Reading

A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* The highest-ranking answer? ‘No one’! By using customer insights and authentic self-defined preferences, however, it is possible to achieve a fivefold increase in response and engagement rates, as demonstrated in the case… Continue Reading

You’ve heard the old adage of “State your goal first. Then map out steps to achieve it.” Evaluating a new marketing technology is no different. Let’s say you’re trying to analyze your preference management system. You need to state your goals first. To figure out… Continue Reading