The Reassigned Numbers Database (RND) is designed to address the problem of unwanted calls to consumers with numbers that have been disconnected and reassigned from previous consumers. In 2022, approximately 112 million numbers were disconnected and made available for reassignment to new consumers. Under the… Continue Reading
TCPA
Forrester Research, a leading voice in marketing and customer experience technology, declared that “enterprise preference management builds customers’ trust by providing customers with meaningful marketing choices and some control over how a brand communicates with them.” With the emergence of global privacy regulations like GDPR… Continue Reading
Zero-Party Data
Zero-Party Data
Introduction As multi-channel marketing and personalization matures in an environment of increased regulation and consumer awareness regarding privacy and use of customer data, PossibleNOW commissioned a study to better understand how companies approach the implementation of systems, expertise, and policies to support the collection and… Continue Reading