CX Innovation – Execute Consent and Preference Management at Scale

Type: Webinars
Topic: Consent Mgmt

Summary

The webinar on CX innovation and consent and preference management highlights the growing need for businesses to build customer trust while complying with expanding privacy regulations. Key strategies include understanding customer preferences, aligning internal objectives, assessing competition, and developing a structured roadmap. Companies must adapt to increasing regulatory pressures such as GDPR, CCPA, and other global privacy laws while ensuring seamless, personalized customer experiences across multiple channels.

Additionally, businesses must centralize customer data management, improve transparency, and offer greater control over data usage to maintain trust. Competitive benchmarking is crucial, comparing industry leaders and innovators outside the sector to enhance customer engagement. Organizations should invest in compliance programs and technology upgrades to meet evolving standards. Failure to implement effective consent and preference management could lead to customer attrition, reputational damage, and regulatory penalties.

About PossibleNOW

PossibleNOW is the pioneer and leader in customer consent, preference, and regulatory compliance solutions. We leverage our MyPreferences technology, processes, and services to enable relevant, trusted, and compliant customer interactions. Our platform empowers the collection, centralization, and distribution of customer communication consent and preferences across the
enterprise. DNCSolution addresses Do Not Contact regulations such as TCPA, CAN-SPAM and CASL, allowing companies to adhere to DNC requirements, backed by our 100% compliance guarantee.

PossibleNOW’s strategic consultants take a holistic approach, leveraging years of experience when creating strategic roadmaps, planning technology deployments, and designing customer interfaces. PossibleNOW is purpose-built to help large, complex organizations improve customer experiences and loyalty while mitigating compliance risk.