How Can Organizations Ensure Ongoing Compliance with Consent Management?

Type: Blog
Topic: Consent Mgmt

To comply with evolving privacy regulations, organizations need to implement clear policies for collecting, storing, and updating customer consents while regularly reviewing systems for compliance gaps. By doing so, businesses not only mitigate legal risks but also build customer trust by demonstrating respect for their privacy choices.

Managing these complexities is simplified with tools like PossibleNOW’s consent management platform. By centralizing consent records, automating updates, and integrating with existing systems, PossibleNOW helps businesses stay compliant while delivering a seamless customer experience.

Key Challenges in Maintaining Consent Management Compliance

Maintaining compliance with consent management is an ongoing process that comes with several challenges:

1. Evolving Privacy Regulations: Laws like TCPA, CCPA, and CASL continue to evolve, making it difficult for organizations to keep policies up-to-date.
2. Data Silos: Inconsistent data storage across multiple platforms increases the risk of non-compliance.
3. Customer Expectations: Customers demand transparency and control over how their data is used, requiring businesses to offer intuitive preference management options.

How to Audit and Update Your Consent Management Processes

Regular audits are critical for identifying compliance gaps and ensuring your systems remain effective. To audit and update your consent management processes:

1. Evaluate Existing Records: Check for missing, outdated, or invalid consent data.
2. Verify Consent Mechanisms: Verify that opt-in and opt-out processes meet regulatory standards.
3. Streamline Data Storage: Consolidate records into a centralized platform to avoid discrepancies.

Routine updates to your processes will help your organization stay ahead of compliance challenges.

Adapting to Evolving Privacy Regulations

Privacy regulations are constantly changing, with new laws being introduced and existing ones amended. Organizations can adapt by:

• Monitoring legislative updates and tailoring compliance strategies accordingly.
• Engaging legal and privacy experts to review existing policies.
• Leveraging technology like PossibleNOW’s consent management platform to stay flexible and ready for changes.

Fines and Penalties: The High Cost of Non-Compliance

Non-compliance with consent management regulations can result in severe consequences, including:

• Financial Penalties: Violations of the TCPA can lead to fines ranging from $500 to $1,500 per violation, depending on whether the infraction was willful.
• Reputational Damage: Breaches or complaints can erode customer trust and tarnish your brand image.
• Operational Disruption: Audits and legal challenges can drain resources and delay business activities.

Proactively addressing compliance risks protects your business from these costly outcomes.

How PossibleNOW Supports Long-Term Compliance Efforts

PossibleNOW’s consent management platform is designed to address the complexities of ongoing compliance. Its features include:

1. Centralized Consent Records: Simplify data management and maintain a single source of truth.
2. Real-Time Updates: Automatically reflect changes in customer preferences across systems.
3. Global Compliance: Support for regulations like TCPA, GDPR, CCPA, and others to reduce compliance risks.

Ongoing compliance with consent management is essential for avoiding penalties, maintaining trust, and meeting customer expectations. Stay ahead of regulatory changes and foster stronger customer relationships with help from PossibleNOW. Contact us to learn more about how we can transform your compliance strategy!

About PossibleNOW

PossibleNOW is the pioneer and leader in customer consent, preference, and regulatory compliance solutions. We leverage our MyPreferences technology, processes, and services to enable relevant, trusted, and compliant customer interactions. Our platform empowers the collection, centralization, and distribution of customer communication consent and preferences across the
enterprise. DNCSolution addresses Do Not Contact regulations such as TCPA, CAN-SPAM and CASL, allowing companies to adhere to DNC requirements, backed by our 100% compliance guarantee.

PossibleNOW’s strategic consultants take a holistic approach, leveraging years of experience when creating strategic roadmaps, planning technology deployments, and designing customer interfaces. PossibleNOW is purpose-built to help large, complex organizations improve customer experiences and loyalty while mitigating compliance risk.