How Do I Avoid a TCPA Lawsuit?

Type: Blog
Topic: Do Not Call Solution

Avoiding a TCPA (Telephone Consumer Protection Act) lawsuit requires strict adherence to telemarketing regulations. This includes obtaining explicit consent before contacting consumers, honoring the National Do Not Call (DNC) Registry, and avoiding practices such as autodialing without permission. Businesses must also provide clear opt-out mechanisms and maintain comprehensive records of compliance efforts.

Managing these requirements can be complex, but PossibleNOW’s Do Not Call solution simplifies compliance. By automating DNC scrubbing, consent tracking, and real-time reporting, PossibleNOW helps reduce the risk of lawsuits while allowing you to focus on effective customer engagement.

Key Steps to Avoid a TCPA Lawsuit

To minimize your risk of a TCPA lawsuit, follow these essential steps:

• Obtain Proper Consent: Before making calls or sending texts, obtain express written consent from the recipient. This is especially critical when contacting mobile numbers or using automated systems.
• Scrub Contact Lists Against the DNC Registry: Regularly check your call lists against the National DNC Registry to avoid contacting individuals who have opted out of telemarketing.
• Respect Call Restrictions: Only call during permissible hours, typically between 8 AM and 9 PM in the recipient’s local time.
• Limit the Use of Autodialers: Do not use autodialing systems to contact consumers without prior consent, as this is a frequent source of TCPA violations.
• Provide Opt-Out Options: Every call or text must include a clear and easy way for recipients to opt out of future communications.
• Document Everything: Keep detailed records of consents, disclosures, and all telemarketing activities to defend against potential claims.

Penalties You Could Face for TCPA Violations

The financial and reputational risks of TCPA violations are significant. Common penalties include:

• Monetary Fines: Businesses can be fined $500 per violation, with fines increasing to $1,500 for willful or knowing violations. These costs can quickly add up, especially in large-scale telemarketing campaigns.
• Class Action Lawsuits: TCPA lawsuits often involve class actions, resulting in settlements or judgments that can reach millions of dollars.
• Reputational Damage: Negative publicity from a lawsuit can harm your brand’s reputation, eroding trust with current and potential customers.
• Operational Disruption: Investigations or legal actions can lead to delays in campaigns and significant resource drain.

How to Stay Compliant

Staying compliant with TCPA regulations requires vigilance and the right tools. Here’s how to maintain compliance effectively:

1. Leverage Compliance Technology: Tools like PossibleNOW’s DNCSolution automate critical tasks such as DNC list scrubbing, consent tracking, and compliance reporting.
2. Train Your Team: Regularly educate employees on telemarketing regulations and best practices to reduce the risk of unintentional violations.
3. Monitor Regulations: TCPA rules and state-specific laws evolve over time, making it crucial to stay informed about any changes.
4. Conduct Regular Audits: Periodically review your telemarketing practices to identify and address compliance gaps.

Protecting your business from TCPA lawsuits requires proactive measures, but with the right strategy and support, it’s manageable. Let PossibleNOW help safeguard your telemarketing operations and streamline compliance so you can focus on growing your business. Contact us today to learn more.

About PossibleNOW

PossibleNOW is the pioneer and leader in customer consent, preference, and regulatory compliance solutions. We leverage our MyPreferences technology, processes, and services to enable relevant, trusted, and compliant customer interactions. Our platform empowers the collection, centralization, and distribution of customer communication consent and preferences across the
enterprise. DNCSolution addresses Do Not Contact regulations such as TCPA, CAN-SPAM and CASL, allowing companies to adhere to DNC requirements, backed by our 100% compliance guarantee.

PossibleNOW’s strategic consultants take a holistic approach, leveraging years of experience when creating strategic roadmaps, planning technology deployments, and designing customer interfaces. PossibleNOW is purpose-built to help large, complex organizations improve customer experiences and loyalty while mitigating compliance risk.