How Does My Business Obtain a SAN Number to Access the DNC Registry?

Type: Blog
Topic: Do Not Call Solution

A Subscription Account Number (SAN) is required for businesses that make telemarketing calls to consumers in the United States. The SAN grants access to the National Do Not Call (DNC) Registry, allowing businesses to check their contact lists against restricted numbers and avoid costly TCPA violations.

To obtain a SAN, businesses must register through the Federal Trade Commission (FTC), pay any required fees, and renew annually to maintain access. Without a SAN, businesses risk fines of up to $1,500 per violation for calling numbers listed on the DNC Registry.

Given the complexity of TCPA compliance, managing DNC requirements manually can be a challenge. PossibleNOW’s Do Not Call solution streamlines this process by automating list scrubbing, monitoring regulatory updates, and reducing litigation risk.

Steps to Obtain a SAN Number

1. Register with the FTC

• Visit the National Do Not Call Registry website (donotcall.gov) and create a Telemarketer Account Profile.
• Provide company details, including business name, address, and a designated contact person.

2. Pay Any Required Fees

• Businesses can access up to five area codes for free. Additional area codes require a fee per area code, with annual renewal required.
• Exemptions: Certain organizations, such as political groups and nonprofits, may qualify for free access.

3. Obtain Your SAN Number

• Once approved, the FTC assigns a unique SAN number for your business.
• This number must be used to download and scrub call lists against the DNC Registry before making telemarketing calls.

4. Scrub Your Call Lists Regularly

• Access and compare phone numbers against the DNC Registry at least every 31 days.
• Implement a real-time compliance system to flag restricted numbers before calls are placed.

Maintaining Compliance After Obtaining a SAN

Securing a SAN is just the first step—ongoing compliance is critical to avoiding fines and legal action.

• Update call lists frequently – Numbers on the DNC Registry change daily, making regular updates necessary.
• Maintain consent records – With the new one-to-one consent rule in effect, businesses must capture and store verifiable proof of consent for each contact.
• Monitor third-party vendors – Businesses remain liable for TCPA violations committed by outsourced call centers or lead providers.
• Understand state and federal regulations – Some states have additional telemarketing laws beyond federal DNC rules.

Failure to comply with these requirements can result in steep fines and reputational damage.

How PossibleNOW Simplifies DNC Compliance

Managing DNC compliance manually can be extremely challenging, especially for businesses making high-volume calls. PossibleNOW’s Do Not Call solution helps businesses:

• Automate DNC list scrubbing – Remove restricted numbers before calls are placed.
• Track consent in real time – Verify and store opt-ins to protect against litigation.
• Integrate compliance across systems – Sync DNC compliance with CRMs, call centers, and marketing platforms.
• Stay ahead of regulatory changes – With TCPA rules continuing to evolve, businesses need a future-proofed compliance strategy.

With regulatory enforcement increasing and litigation risks higher than ever, businesses need a trusted compliance solution to avoid TCPA violations. Get started today with PossibleNOW to protect your business from unnecessary fines and legal exposure.

About PossibleNOW

PossibleNOW is the pioneer and leader in customer consent, preference, and regulatory compliance solutions. We leverage our MyPreferences technology, processes, and services to enable relevant, trusted, and compliant customer interactions. Our platform empowers the collection, centralization, and distribution of customer communication consent and preferences across the
enterprise. DNCSolution addresses Do Not Contact regulations such as TCPA, CAN-SPAM and CASL, allowing companies to adhere to DNC requirements, backed by our 100% compliance guarantee.

PossibleNOW’s strategic consultants take a holistic approach, leveraging years of experience when creating strategic roadmaps, planning technology deployments, and designing customer interfaces. PossibleNOW is purpose-built to help large, complex organizations improve customer experiences and loyalty while mitigating compliance risk.