What Is Vicarious Liability under the TCPA?

Type: Blog
Topic: Do Not Call Solution

Vicarious liability under the Telephone Consumer Protection Act (TCPA) refers to a situation where a company can be held legally responsible for the actions of a third party, such as a vendor or contractor, who engages in unlawful telemarketing on the company’s behalf. Even if the company did not directly place the calls or send the messages, it may still be liable if the third party violates TCPA regulations, especially when the company benefits from or controls the telemarketing activities.

The Federal Communications Commission (FCC) has made it clear that companies cannot avoid liability by outsourcing telemarketing operations to third parties.

For businesses conducting outbound marketing through third parties, it is critical to understand how to manage this risk effectively. This is where PossibleNOW’s Do Not Call solution becomes invaluable. DNCSolution helps businesses manage compliance with TCPA regulations, including the risks of vicarious liability, by offering tools to manage consumer opt-outs, maintain compliant contact lists, and make certain that all communications adhere to legal standards.

When Can a Company Be Held Liable for Third-Party Actions?

A company can be held liable for third-party actions under the TCPA when it is determined that the third party acted with the company’s consent, authority, or control. This is often the case when companies hire telemarketing firms or use third-party vendors to make outbound calls, send text messages, or conduct robocall campaigns on their behalf.

The key factor in determining vicarious liability is the level of control or oversight the company has over the third party. If the company provides the contact lists, scripts, or marketing strategy, or if the third party is closely tied to the company’s business operations, the company can be held accountable for TCPA violations committed by the third party.

Even if the company was not directly involved in the illegal telemarketing activities, the law holds companies responsible for the actions taken on their behalf.

Key Court Rulings on TCPA Vicarious Liability

Several key court rulings have established the parameters of vicarious liability under the TCPA.

In the Dish Network case, the FCC clarified that a company may be held liable for the actions of a third party if the third party acted with the company’s apparent authority. Similarly, the case of Thomas v. Taco Bell reinforced that companies cannot escape liability simply by claiming that their contractors acted independently.

These rulings highlight the importance of closely monitoring and managing any third parties involved in telemarketing activities. If a third party engages in unlawful activities, courts have consistently ruled that the company benefiting from those activities can be held responsible under the TCPA.

How to Mitigate the Risk of Vicarious Liability

Mitigating the risk of vicarious liability under the TCPA requires a proactive approach to managing telemarketing activities, especially when using third-party vendors. Here are some strategies to reduce the risk:

1. Conduct Due Diligence: Thoroughly vet any third-party vendors or telemarketing firms you work with. Verify they have a proven track record of TCPA compliance.
2. Create Clear Contracts: Establish contracts that clearly outline TCPA compliance requirements and make the third party responsible for adhering to these rules.
3. Monitor Third-Party Activities: Maintain oversight of telemarketing campaigns conducted by third parties. Regular audits and reviews can help identify potential violations before they occur.
4. Use Compliance Tools: Utilize solutions like PossibleNOW’s Do Not Call platform to manage contact lists and preferences, ensuring all communications comply with TCPA regulations.

By taking these steps, companies can protect themselves from the costly consequences of TCPA violations committed by third parties.

If you want to safeguard your business from vicarious liability and other risks associated with TCPA compliance, explore how PossibleNOW’s DNCSolution can help you stay compliant and avoid legal pitfalls.

About PossibleNOW

PossibleNOW is the pioneer and leader in customer consent, preference, and regulatory compliance solutions. We leverage our MyPreferences technology, processes, and services to enable relevant, trusted, and compliant customer interactions. Our platform empowers the collection, centralization, and distribution of customer communication consent and preferences across the
enterprise. DNCSolution addresses Do Not Contact regulations such as TCPA, CAN-SPAM and CASL, allowing companies to adhere to DNC requirements, backed by our 100% compliance guarantee.

PossibleNOW’s strategic consultants take a holistic approach, leveraging years of experience when creating strategic roadmaps, planning technology deployments, and designing customer interfaces. PossibleNOW is purpose-built to help large, complex organizations improve customer experiences and loyalty while mitigating compliance risk.