Page 19 of 30
Best Practices for Opt-Down Pages
Summary Eric Holtzclaw, Chief Strategist for PossibleNOW, discusses best practices for preference collection. He advises that when building an opt-down page, you should limit the number of choices to three: opt out of all communications, opt out of just the current communication, and an offer… Continue Reading
Tags: customer, opt-down, opt-out, preference center, preference collection
October 10, 2017
How GDPR Impacts Marketing
Summary Marketers collect customer data for initiatives like sending promotions or campaigns. However, the General Data Protection Regulation (GDPR) impacts how this data can be used. Under GDPR, marketers need to consider the basis on which they are marketing, such as whether they are relying… Continue Reading
Tags: campaign, Consent, data, GDPR, marketing, Privacy, promotion
November 13, 2017
Achieving Customer Experience Excellence at Seven Critical Life Cycle Points
A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* The highest-ranking answer? ‘No one’! By using customer insights and authentic self-defined preferences, however, it is possible to achieve a fivefold increase in response and engagement rates, as demonstrated in the case… Continue Reading
Tags: 10x Genomics, B2B, B2C, chat agent, cohort segmentation, customer acquisition, customer experience, customer journey, customer life cycle, customer preference data, customer relationship, Customer Service, digital customers, explicit data, Fortune 100 financial institution, Generation Z, high value engagement, human data segments, IBM, microsoft, Millennial, neiman marcus, onboarding, opt-in customer preference data, opt-outs, p2p data, person-to-person (p2p) marketing, personalization, privacy concerns, QVC, response rates, Retail Info Systems, return on investment, ROI, target audience, traditional persona, voice of customer research
January 25, 2019
New White Paper From PossibleNOW Illustrates How Enterprise Leaders Have Implemented Their Approach To Preference And Consent Management Systems
Preference Management Strategies Can Greatly Impact A Company’s Bottom Line DULUTH, GA (September 24, 2018) – PossibleNOW ™, the leading provider of enterprise consent and preference management solutions, today announced the availability of its latest research white paper: “Enterprise Leaders Reveal Their Approach To Preference… Continue Reading
Tags: consent data, digital ecosystem, digital marketing initiative, direct mail, email, email opt-in rate, enterprise consent, ExactTarget, Fortune 500 companies, IT development, IT infrastructure, online marketing, permission-based promotional messages, personalization, preference management solutions, preference management systems, ROI, social media, text
September 26, 2018
New White Paper From PossibleNOW Helps Enterprises Earn Customer Consent To Comply With GDPR Regulations
Customer Consent & Preference Management Are Key to Building Trustworthy Relationships DULUTH, GA (August 14, 2018) – PossibleNOW™, the leading provider of enterprise consent and preference management solutions, today announced the availability of its latest research white paper: “Earning And Maintaining Consent In The GDPR… Continue Reading
Tags: customer communications, customer consent, data protection, enterprise consent and preference management solutions, EU, European Union, export of personal data, GDPR, GDPR era, GDPR regulations, General Data Protection Regulation, marketing communications strategy, preference center, preference management, Privacy, subscribe, unsubscribe, white paper
August 21, 2018
Why Are Metrics So Important?
You’ve heard the old adage of “State your goal first. Then map out steps to achieve it.” Evaluating a new marketing technology is no different. Let’s say you’re trying to analyze your preference management system. You need to state your goals first. To figure out… Continue Reading
Tags: compliance risk, customer experience, customer journey, customer loyalty, customer retention, customer support, data, marketing, marketing goals, marketing matrix, marketing technology, opt-in, preference management, preference management system, ROI, sales, website experience
July 5, 2018
PossibleNOW Announces GDPR Consent Quick Start Program to Help Companies Achieve Consent Compliance Before Deadline
Program allows companies to implement an out-of-the-box solution while providing a roadmap to an enterprise consent and preference management platform. ATLANTA (PRWEB) MARCH 15, 2018 – PossibleNOW, the leading provider of enterprise consent and preference management solutions, today announced the launch of a program to… Continue Reading
Tags: Consent, consent collection, customer journey, enterprise consent, GDPR, GDPR consent collection, GDPR Consent Quick Start Program, GDPR regulation, MyPreferences, possiblenow, preference management platform
March 15, 2018
PossibleNOW Announces Strategic Solution with RedPoint Global for GDPR Consent Management
New GDPR solution enables companies to offer comprehensive functionality for management of customer identity, profile data and consent ATLANTA and WELLESLEY HILLS, Mass., March 20, 2018 /PRNewswire/ — PossibleNOW, the leading provider of enterprise consent and preference management solutions, today announced a strategic product initiative for GDPR consent and data… Continue Reading
Tags: CDP, Consent, customer data platform, customer engagement technology, customer identity, customer journey, data governance, enterprise consent, GDPR, GDPR personal data, General Data Protection Regulation, MyPreferences, preference management solutions, profile data, RedPoint Global, right of access by data subject, right to be forgotten, right to data portability, right to obtain consent
March 22, 2018
5 Reasons Why Enterprises Struggle with Customer Engagement
It’s great to be the big kid on the block–fat budgets, top talent, vast infrastructure, and all that goes with being an established, enterprise-class competitor. Yet with all of that clout, many national brands struggle mightily with building and sustaining customer engagement. That’s because they… Continue Reading
Tags: brands, channel preference, CMOs, compliance, CRM systems, CTO, customer engagement, customer touchpoints, databases, Email Service Provider, ESP, GDPR, marketing, mobile device, opt-out solution, preference center, preference collection, preference data, preference management, preferences, Privacy
January 8, 2018
PossibleNOW and Scribe Software Announce Partnership
PossibleNOW, maker of the MyPreferences consent and preference management solution, and Scribe Software, which provides integration platform as a service (iPaaS), have announced a partnership that aims to help customers accelerate preference-data and application integration, particularly with the European Union’s General Data Protection Regulation (GDPR)… Continue Reading
Tags: Consent and preference management, DestinationCRM.com, GDPR, MyPreferences, possiblenow, PossibleNOW and Scribe Partnership, Ron Patrick, Scribe and PossibleNOW partnership, Scribe Software
January 4, 2018
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