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TCPA Regulations and Compliance: Complete Guide
What Is the TCPA? The Telephone Consumer Protection Act 47 U.S.C 227, or TCPA, is a federal statute that aims to protect consumer privacy by controlling telemarketing communications made via voice calls, fax, and SMS texts. The TCPA Act was signed into law in 1991,… Continue Reading
October 23, 2020
Defining Meaningful Metrics: 6 Soft KPIs to Measure Customer Preference Collection
Measuring metrics and data can be overwhelming and confusing. Have you ever had trouble deciding where to start? Do you remember our previous blog series 5 Key and Measurable Reasons to Adopt Preference Management? We discussed some hard KPIs that may be the initial motivator… Continue Reading
Tags: campaign ROI, customer conversion, customer experience, customer interaction, customer lifetime value, customer loyalty, customer retention, customer ROI, customer satisfaction, data, hard KPIs, Harvard business review, life-cycle stages, lifecycle of the customer, marketing ecosystems, marketing efficiency, metrics, performance measurement, preference management system, soft KPIs
April 2, 2018
Email Preference Center Best Practices
What Are Email Preference Centers? Email preference centers are a tool that can help your consumers decide how they want you to interact with them. Instead of just sending out emails on a regular timed basis, having a preference center allows customers to have more… Continue Reading
October 23, 2020
The Basics of DNC Scrubbing: What Is a Do Not Call (DNC) Scrubber and Why Do You Need It?
What Is the Do Not Call (DNC) Registry? The Do Not Call Registry is a database of phone numbers and contact information maintained by the United States government’s Federal Trade Commission. The phone numbers on this registry have revoked consent to be contacted by companies… Continue Reading
November 2, 2022
What is Consent Management, How it Works, & Why it’s Important for Data Compliance
Just a few years ago, companies could obtain and monetize their customers’ data in any way they wanted. But with the recent rollout of the California Consumer Privacy Act (CCPA) and Europe’s General Data Protection Regulation (GDPR), companies can no longer gather personal data without… Continue Reading
January 27, 2021
What Is an Existing Business Relationship (EBR)?
An Existing Business Relationship (EBR) is a connection between a business and a consumer based on a prior transaction or inquiry, allowing certain exemptions from Do Not Call (DNC) regulations. Specifically, the Federal Trade Commission (FTC) and Federal Communications Commission (FCC) permit businesses to contact… Continue Reading
November 14, 2024
What Are the Key Components of a Consent Management System?
A consent management system (CMS) is essential for businesses to capture, store, and manage customer consents efficiently and securely. Effective CMS solutions are equipped with features that simplify user consent collection, maintain accurate records, and offer seamless integration across platforms. A comprehensive CMS also provides… Continue Reading
How Should Organizations Obtain Valid Consent from Users?
To obtain valid consent from users, organizations must provide clear, specific, and easily understandable consent requests. Consent must be informed, freely given, and easy to withdraw, adhering to regulations like GDPR and CCPA. Using an effective consent management platform, such as PossibleNOW’s MyPreferences, empowers organizations… Continue Reading
Can Businesses Be Sued for Do Not Call Violations?
Yes, businesses can be sued for Do Not Call (DNC) violations, and such lawsuits can lead to significant fines and legal repercussions. Non-compliance with the Telephone Consumer Protection Act (TCPA) and Federal Trade Commission (FTC) Do Not Call regulations opens businesses to risks of hefty… Continue Reading
Are There TCPA Exemptions for Healthcare Providers?
Yes, there are specific exemptions under the Telephone Consumer Protection Act (TCPA) for healthcare providers. These exemptions primarily apply to calls or text messages that are considered essential to patient care, such as appointment reminders, prescription refill notifications, and other non-marketing communications. However, healthcare providers… Continue Reading
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