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Design and Functionality of Collection Interfaces
Summary The conversational model of preference collection focuses on providing convenient, timely, and branded experiences that align with the customer’s immediate priorities. For instance, a customer engaged in an online product warranty process is primarily concerned with that product and the seller’s support throughout its… Continue Reading
Tags: customer data, customer-centric, opt-in, opt-out, preference collection, preferences, Privacy, social media
October 4, 2017
When Should You Collect Customer Preferences?
Tags: communications, customer journey, customer preferences, preference management, preferences
October 10, 2017
In A Flash: Micro-Moments Can Transform Brands Into Mind Readers
Tags: awareness campaign, beacon technology, brands, buyer journey, cmo.com, customer preferences, geo-fencing, marketing technology, micro-moments, opt-in, personalized relationship, preferences, responsive mobile websites, retargeting, showrooming, smartphones
Defining and Applying Business Rules
Summary Eric Holtzclaw, Chief Strategist, emphasizes the importance of clearly defining the rules by which data is collected, interpreted, and used, especially in the implementation of marketing technology solutions like preference management. Without well-defined business rules, data, including preference data, risks being misunderstood, misapplied, or… Continue Reading
Tags: data, opt-out, preference data, preference management, targeted opt-ins
October 6, 2017
ADT – Delivering The Right Message
Tags: ADT, Brian Hood, customer marketing database, delivering the right message, mobil app, thermostat
October 2, 2017
ADT – Implementation Challenges
Tags: ADT, Brian Hood, ecosystem, Implementation Challenges, possiblenow, possiblenow expertise, preference management, preference management implementation, usability
Comcast – Technology Challenges
Tags: Comcast, data systems, dennis martorano, legacy systems, marketing science, preference management, preference management journey, technology, technology challenges
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