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Defining the Benefits of Preference Management
Tags: benefits of preference management, eric holtzclaw, matt cagle, preference management
October 4, 2017
Understanding the Canadian Anti Spam Legislation CASL
Tags: CAN-SPAM, Canadian Anti-Spam Legislation, Canadian Radio-Television Telecommunication Commission, CASL, CEMs, Commercial Electronic Messages, Competition Bureau, compliance, consent capture, consumer protection regluaitons, contact information, CRTC, customer loyalty, EBRs, email account, express consent, global compliance, global opt-out, implied consent, Office of the Privacy Commissioner of Canada, OPC, opt-down, opt-in, opt-out, permission based environment, preference center, preference management, private right of action, referral marketing, ROI, Royal Assent, social media, unsubscribe mechanism, unsubscribe requirement
October 6, 2017
The Growing Demand for Experience
Tags: brand, buying cycle, customer experience, Forrester study, loyaty, marketing, Marketing Metrics, preference data, preference management, Trader Joes, Whole Foods, Zappos
Consumers want to Hear from Companies
Tags: brand share report, brands, consumer marketing study, purchase decisions, shared values
Customer Relationships Must be Compliant
Tags: autodial calls, CAN-SPAM Act, Consent, consumer preferences, email, Jiffy-Lube, marketing ROI, opt-in, Papa John's, Permission-based Marketing, preference management, Relationship Marketing, Telephone Consumer Protection Act
Modern Day Management of Customer Relationships
Tags: Chief Marketing Technologist blog, marketing technology, preference management, Technology Enabled Relationship Management, TERM
The Road Ahead
Tags: customer relationship maturity scale, customer-centric, mobile technology, permission-based model, permission-based relationship marketing, preference management, preference management system, ROI
Using Customer Data For Targeted Marketing
Tags: advertise, banner ads, CASL, class action lawsuit, compliance, consumer protection laws, conversion rate, customer data, direct mail campaigns, experienced driven consumer, express written consent, GDPR, landing pages, lead capture campaign, lead generation campaign, momentum consulting, online-efficiency, opt-down, opt-out, point-of-sale, predictive direct mail campaign, preference center, preferences, print media, Privacy, subscribers, targeted marketing, TCPA
Progressive Profiling Strategies for Increased Customer Engagement
Tags: collection points, content calendar, Content Marketing, customer engagement, data, drip campagins, inferred collection, KPIs, marketing ROI, momentum consulting, opt-out, preference, preference management, progressive profiling, webinar, whitepaper
Fostering Internal Consensus
Tags: Email Service Provider, internal consensus, marketing, preference collection, preference management, preferences, siloed departments, technology
October 4, 2017
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