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Design and Functionality of Collection Interfaces
Summary The conversational model of preference collection focuses on providing convenient, timely, and branded experiences that align with the customer’s immediate priorities. For instance, a customer engaged in an online product warranty process is primarily concerned with that product and the seller’s support throughout its… Continue Reading
Tags: customer data, customer-centric, opt-in, opt-out, preference collection, preferences, Privacy, social media
October 4, 2017
When Should You Collect Customer Preferences?
Tags: communications, customer journey, customer preferences, preference management, preferences
October 10, 2017
In A Flash: Micro-Moments Can Transform Brands Into Mind Readers
Tags: awareness campaign, beacon technology, brands, buyer journey, cmo.com, customer preferences, geo-fencing, marketing technology, micro-moments, opt-in, personalized relationship, preferences, responsive mobile websites, retargeting, showrooming, smartphones
Oracle Modern Marketing Experience
Summary The speaker introduces the concept of leveraging a broader ecosystem, using examples of third-party integrations into the Oracle Marketing Cloud. A key focus is on customer preference management, which is vital to digital marketing. It’s not just about sending messages, but also listening to… Continue Reading
October 2, 2017
Defining and Applying Business Rules
Summary Eric Holtzclaw, Chief Strategist, emphasizes the importance of clearly defining the rules by which data is collected, interpreted, and used, especially in the implementation of marketing technology solutions like preference management. Without well-defined business rules, data, including preference data, risks being misunderstood, misapplied, or… Continue Reading
Tags: data, opt-out, preference data, preference management, targeted opt-ins
October 6, 2017
ADT – Delivering The Right Message
Summary At ADT, our messaging has significantly evolved as we’ve expanded into the connected home market over the past five years. Traditionally, we were known as a burglar and fire alarm company, with straightforward customer engagement. We mainly interacted with customers at two key points:… Continue Reading
Tags: ADT, Brian Hood, customer marketing database, delivering the right message, mobil app, thermostat
October 2, 2017
ADT – Implementation Challenges
Summary The challenges we face are multi-layered. First, we lack in-house expertise, which is why we rely on companies like PossibleNOW to bring their expertise and guide us in effectively meeting our customers’ needs. A major challenge, which I believe isn’t unique to us, is… Continue Reading
Tags: ADT, Brian Hood, ecosystem, Implementation Challenges, possiblenow, possiblenow expertise, preference management, preference management implementation, usability
Comcast – Technology Challenges
Summary In the cable industry, many larger companies grow through acquisitions, which means inheriting the data systems of the smaller companies they acquire. These legacy systems can vary significantly in quality, creating a range of challenges. Often, the acquired systems are outdated or improvised “under… Continue Reading
Tags: Comcast, data systems, dennis martorano, legacy systems, marketing science, preference management, preference management journey, technology, technology challenges
Thompson Reuters – Why We Prioritized Preference Management
Summary One of the key reasons we shifted from building in-house solutions to partnering with an external provider was our desire to be more progressive, innovative, and imaginative with our online marketing strategies. By leveraging a SaaS-based model, we were able to achieve that, as… Continue Reading
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