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SiriusXM – Why We Needed a Preference Management Partner
Summary The reason we initially handled this in-house was because we already had legacy CRM implementations that captured preferences through our call centers and online channels. We managed the data by pushing it into our own marketing databases. However, as the data volume grew and… Continue Reading
Tags: in-house solution, legacy crm, marketing databases, mike leary, outsourcing preference management, possiblenow, preference capture, preference management, preference management partner, Regulations, SiriusXM, siriusxm needed a preference management
September 29, 2017
Thompson Reuters – Implementation Challenges
Summary Currently, our environment is completely siloed because the systems we use to manage different channels are separate. For example, we have an email preference center, we track followers on Twitter, know our Facebook fans, and monitor traffic on our blog, but there’s no easy… Continue Reading
Tags: challenges, creating a holistic view of the customer, diangelo tyler, email preference center, facebook fans, holistic view of the customer, multi-channel, online marketing, possiblenow, reuters, thompson, thompson reuters
October 2, 2017
Do You Know How to Drive Your ESP?
Don’t let structural challenges-complex approval processes, siloed customer data, even organizational insecurity—block you from realizing the power of your email engine. I am looking for a new car and a friend suggested that I consider a BMW M3. I was told the M3 is an… Continue Reading
Tags: compliance, email campaign, email engine, Email Service Provider, ESP, marketing, marketing strategies, personalization, preference management, siloed customer data
September 14, 2017
How To Manage Customer Communications Across The Enterprise
Tags: customer communications, email, email service providers, marketing, unsubscribe
October 2, 2017
SiriusXM – Why We Are Implementing a Preference Center
Summary Our primary reason for implementing a preference center is to improve how we manage compliance. The regulatory landscape is rapidly changing, with new rules coming into effect as soon as next month regarding telemarketing to wireless numbers. Staying ahead of these regulatory changes is… Continue Reading
Tags: effectively market, implementing a preference center, mike leary, preference center, regulation, regulatory changes, SiriusXM
September 29, 2017
Analysis of Preference Collection and Management
Summary To maximize the effectiveness of a preference management initiative, a company must first clearly understand its business goals and objectives, and establish key performance metrics. Without this foundational step, producing useful reports that demonstrate tangible ROI can be challenging. Many companies struggle to identify… Continue Reading
Tags: key performance matrix, opt-in, personalization, preference data, preference management, preferences, ROI, text messages
October 6, 2017
How Preference Management Should Look Inside the Enterprise
by Eric V. Holtzclaw, PossibleNOW For the American consumer, preference selection is an everyday occurrence. We unsubscribe from email lists, change our privacy settings on Twitter, request home refinance quotes via email and “like” our favorite brands on Facebook. Subtle or obvious, the act of… Continue Reading
Tags: CRM, data sources, email campaign, email list, enterprise-level businesses, marketing ROI, mobile devices, preference center, preference collection, preference data, preference management, privacy settings, social media
October 10, 2017
What Is The Importance Of An Opt-Down Strategy?
Summary According to Eric Tejeda, Head of Marketing, and Eric Holtzclaw, Chief Strategist for PossibleNOW, implementing an opt-down strategy is one of the most impactful ways to reduce opt-outs from customer communications. By offering customers the option to adjust their preferences rather than fully opting… Continue Reading
Tags: opt-down strategy, opt-outs, preference center, preference management
October 2, 2017
Gain a Global View of Customer Communications
Summary Eric Holtzclaw, Chief Strategist with PossibleNOW, discusses the initial steps they take when helping companies understand how they communicate with their customers across the enterprise. One crucial step involves building a communication matrix. This matrix assesses what communications are produced by different business units… Continue Reading
Tags: centralized, communication matrix, customer experience
October 10, 2017
How to Learn What Customers Really Want
Summary Eric Holtzclaw, Chief Strategist for PossibleNOW, explains two ways to understand customer preferences in communications. Firstly, explicitly ask customers if they want to receive specific newsletters or communications. Secondly, infer their preferences based on their behavior and interaction with the content you send them…. Continue Reading
Tags: closed-loop relationship, communications, content, explicit, implicit, opt-down page, preference center, preference management
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