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PossibleNOW Included in Independent Report on Top Emerging Technologies for B2C Marketers
Report lists enterprise preference management among new technologies marketers must adopt, lists PossibleNOW as a vendor Atlanta, Ga. – May 18, 2017 – PossibleNOW, the leading provider of customer engagement and enterprise preference management solutions, today announced its inclusion in a report on marketing technology by… Continue Reading
Tags: B2C Marketers, brand, Consent, customer engagement, customer touchpoint, customer trust, digital world, Emerging Technologies, enterprise preference management, EPM vendor, EU customers, forrester research, GDPR rules, marketing choices, marketing technology, preference management solution, preferences
May 18, 2017
Why You Should Collect Preferences From Prospects
Tags: buying cycle, buying lifecycle, preference center, preference management, preferences, prospects, suspects
October 10, 2017
Click “Yes” If You Understand Preference Management
Tags: "spray and pray" marketing, CEO, CMO, communication channel preference, customer experience, Customer Service, forrester research, marketing, opt-in, opt-out, Permission-based Marketing, personalization, preference management, preferences, profile data
October 6, 2017
What Is the Best Way to Achieve Communications Compliance?
Tags: channels of communication, communication compliance, customer experience
October 10, 2017
Compliance Must Be Part of Your Preference Strategy
Summary Eric Holtzclaw, Chief Strategist for PossibleNOW, discusses preference management, emphasizing that it’s more than just allowing customers to change their communication preferences. Building a preference center is just the beginning. It’s crucial to understand the broader impact across the organization, ensuring all systems are… Continue Reading
Tags: collection of preferences, compliance, preference center, preference management, preference strategy
Dia&Co Chief Answers 4 Questions For Marketing Innovators
Nadia Boujarwah is the co-founder and CEO of Dia&Co, an in-home shopping experience for women who wear sizes 14 and up. A lifelong fashionista, Boujarwah founded the company on the belief that style can act as a catalyst for self-love. Prior, she worked as an… Continue Reading
Tags: B2C business, brand promise, customer experience, effectiveness of marketing, Harvard Business School, loyalty, marketing strategy, personalization, shopping experience
April 25, 2017
Holiday Inn’s Ortiz Answers 4 Questions For Marketing Innovators
Raul Ortiz is marketing director for the Holiday Inn and Crowne Plaza brands in the Americas. He has oversight for the teams that develop the annual marketing plans for the brands, execute integrated marketing programs behind one big brand campaign idea, and develop long-range, demand-generating,… Continue Reading
Tags: brand loyalty, Crowne Plaza, customer experience, Holiday Inn, innovation strategy, integrated marketing, marketing ROI, product experiences, purchase behavior
September 28, 2016
Implementation of Preference Management: Tracking Results and Proving ROI
Preference Management Video Series A limited scope of engagement for an initial preference management project allows enterprises to build a simple, gradual case for additional investment. By streamlining metrics, something as simple as an opt-down, instead of an opt-out, can prove immense value in a… Continue Reading
Tags: engagement, enterprises, opt-in, opt-out, preference management, ROI
October 20, 2015
Sephora Innovation Lab VP Answers 4 Questions for Marketing Innovators
Bridget Dolan, Vice President, Sephora Innovation Lab, will address these 4 questions; What is one marketing topic that is most important to you as an innovator? Why is this so important? How will the customer experience be improved by this? How will this improve the… Continue Reading
Tags: Amazon, BeautyTalk, bridget dolan, Drugstore.com, Ernan Roman, Eve.com, marketing innovators, sephora, Sephora innovation lab, SephoraTV, The Beauty Board
April 13, 2015
Male Shoppers: An Opportunity, not an Oxymoron
As marketing experts, we know that women are the most important decision-makers when it comes to making purchases. Women make an estimated 80 percent of all buying decisions, so it’s no surprise that many of our efforts are spent engaging the almighty women in hopes… Continue Reading
Tags: brand, communication channel preference, consumer characteristics, frequency of communication, marketing, preference management, product interest, SAP, shoppers, social media
January 2, 2015
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