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How Zero-Party Data Can Improve Your Customer Experience
In the ever-evolving landscape of digital marketing and customer engagement, zero-party data is becoming a key player in creating enhanced, personalized customer experiences. Unlike first-party data, which is collected through customer interactions with a brand (like website visits or purchases), or third-party data, which is… Continue Reading
March 22, 2024
The Ethics of Zero-Party Data Collection and Usage
In the digital age, where data is often described as the new oil, the methods by which organizations collect, use, and manage customer information have become focal points for ethical scrutiny. Zero-party data, defined as data which consumers willingly share with organizations about their preferences,… Continue Reading
What’s the Difference Between Personalization & Segmentation?
In the evolving landscape of digital marketing, two strategies stand out for their ability to enhance customer experience and drive business growth: B2C customer personalization and customer segmentation. While both approaches aim to tailor marketing efforts to better meet the needs of customers, they do… Continue Reading
Consent Management Challenges & How to Overcome Them
In the era of digital transformation, where customer data plays a critical role in personalized marketing and service delivery, managing customer consent has emerged as a significant challenge for organizations. Effective consent management ensures that a company respects customer preferences and complies with global data… Continue Reading
How to Turn Customer Preference Data into Actionable Strategies
In today’s customer-centric business environment, understanding and acting on customer preferences is not just a competitive advantage—it’s a necessity. Customer preference data, a goldmine of insights, can guide companies in tailoring their products, services, and communications to meet the ever-evolving expectations of their target audience…. Continue Reading
Building Brand Trust Through Consent Governance
In today’s digital landscape, where news of data breaches and privacy violations are common, establishing trust with customers is more crucial than ever. Organizations aiming to nurture this trust must emphasize consent management and clear communication regarding the handling and protection of customer data. This… Continue Reading
PossibleNOW and Jeff Jarvis have been featured in Total Retail’s Top 50 Tips of 2022 report
Original Article: TotalRetail Total Retail recently released the Top 50 Tips of 2022 report, comprised of the top 50 tips that have been featured throughout the year in Total Retail’s e-newsletter and website. We are excited to mention that PossibleNOW’s own Jeff Jarvis has been featured… Continue Reading
Tags: Jeff Jarvis, possiblenow, top 50 tips, top 50 tips of 2022, total retail, TotalRetail, zero-party, zero-party data
January 13, 2023
The Anatomy of MyPreferences
Tags: anatomy of mypreferences, data categorization, data collection, KPI, MyPreferences, privacy regulations, trust, zero-party data
May 26, 2022
What Is Zero-Party Data & Why Is It Important To Marketers?
Zero-Party Data Definition And Comparison To First And Third-Party Data Those working in the world of marketing are becoming increasingly aware of the term zero-party data and its implications. Many experts consider a zero-party data strategy to be crucial in driving personalization efforts and understanding… Continue Reading
February 1, 2022
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