PossibleNOW Executive Pens New Book on Consumer Behavior

Type: Press

Eric V. Holtzclaw, Vice-President and General Manager, Preference Management Consulting, debuts Laddering: Unlocking the Potential of Consumer Behavior

Atlanta, Georgia – August 14, 2013 – PossibleNOW, the leading provider of customer experience and enterprise preference management solutions, today announced the launch of a new book by Eric V. Holtzclaw, Vice-President and General Manager, Preference Management Consulting. Entitled Laddering: Unlocking the Potential of Consumer Behavior, the book is based on Holtzclaw’s extensive research and insights on engaging consumers in the digital age.

“Eric’s background as a researcher and consumer advocate is what makes him so valuable to us and to our clients,” said Scott Frey, CEO of PossibleNOW. “He is relentlessly curious about consumer behavior and the factors that influence it. We’re proud of his work and excited about the ideas presented in Laddering.”

Holtzclaw’s perspectives on marketing in the digital age have been put to use by some of the world’s largest companies including Microsoft, Coca-Cola, Yahoo!, UPS, CNN, GE and Staples. In Laddering, Holtzclaw explains how the power of consumer discovery has led these companies and many others to marketing success. He argues that businesses must meet consumers where they are and unlock their unique “DNA markers” – the particular aspects of their personalities and situations that drive their decisions.

“PossibleNOW’s technology is uniquely positioned at the center of the enterprise and provides a simple and elegant way to capitalize on the knowledge gained through the Laddering techniques described in my book,” writes Holtzclaw. “This centralization of information is the missing component in most enterprise’s engagement strategies and without it you aren’t truly interacting with your customers the way they desire.”

About PossibleNOW

PossibleNOW is the pioneer and leader in customer consent, preference, and regulatory compliance solutions. We leverage our MyPreferences technology, processes, and services to enable relevant, trusted, and compliant customer interactions. Our platform empowers the collection, centralization, and distribution of customer communication consent and preferences across the
enterprise. DNCSolution addresses Do Not Contact regulations such as TCPA, CAN-SPAM and CASL, allowing companies to adhere to DNC requirements, backed by our 100% compliance guarantee.

PossibleNOW’s strategic consultants take a holistic approach, leveraging years of experience when creating strategic roadmaps, planning technology deployments, and designing customer interfaces. PossibleNOW is purpose-built to help large, complex organizations improve customer experiences and loyalty while mitigating compliance risk.