PossibleNOW Included in Independent Report on Privacy Support Providers For Marketers

Type: Press

Report lists providers best positioned to assist marketing and customer insights teams as they mature their privacy practices

Atlanta, Ga. – December 8, 2016 – PossibleNOW, the leading provider of customer engagement and enterprise preference management solutions, today announced its inclusion in a report on privacy support providers by Forrester Research, an independent global technology and market research company. Entitled “Vendor Landscape: Privacy-Support Providers for Marketers,” the August 2016 report included PossibleNOW among 34 vendor and user companies who were surveyed.

The report, authored by Principal Analyst Fatemeh Khatibloo, establishes that marketers need guidance to make sense of their new privacy responsibilities. The report also states that privacy is still an afterthought in most marketing organizations.

Khatibloo writes, “that’s because marketers 1) don’t understand their new responsibilities and 2) don’t know where to turn for help.” She writes that because internal resources such as legal or security and risk teams are often stuck in compliance and risk mitigation mode, they may not understand the business drivers behind marketing tactics. The report adds that marketers may want to look to external resources for guidance.

“We are pleased that PossibleNOW was included in the online survey for this valuable research report,” says Scott Frey, President and CEO of PossibleNOW. “This report explains how modern marketing is creating new privacy risks and the various technologies available to help marketers manage data use and privacy practices.”

Scott states, “We believe that the report reinforces what PossibleNOW clients already know — that marketers need to take on more responsibility for privacy and to stop relying exclusively on internal teams to cover all their bases. The report discusses how the right tools and services from privacy support vendors can help bolster marketers’ privacy capabilities.”

To help support marketers with their privacy compliance initiatives, PossibleNOW offers two cloud-based technology applications: MyPreferences®, an enterprise preference management platform that seamlessly collects, manages and distributes customer preference data from CRM systems, ESPs, marketing databases, and more; and DNCSolution®, a do not contact application that helps marketers ensure compliance with current consumer privacy rules and regulations.

About PossibleNOW

PossibleNOW is the pioneer and leader in customer consent, preference, and regulatory compliance solutions. We leverage our MyPreferences technology, processes, and services to enable relevant, trusted, and compliant customer interactions. Our platform empowers the collection, centralization, and distribution of customer communication consent and preferences across the
enterprise. DNCSolution addresses Do Not Contact regulations such as TCPA, CAN-SPAM and CASL, allowing companies to adhere to DNC requirements, backed by our 100% compliance guarantee.

PossibleNOW’s strategic consultants take a holistic approach, leveraging years of experience when creating strategic roadmaps, planning technology deployments, and designing customer interfaces. PossibleNOW is purpose-built to help large, complex organizations improve customer experiences and loyalty while mitigating compliance risk.