PossibleNOW Selected by Top 10 Global Pharmaceutical Provider, Solidifies Healthcare Preference Management Leadership Position

Type: Press

Fortune 500 companies in health insurance, health system management and pharmaceuticals partnering with PossibleNOW for customer engagement

Atlanta, Ga. – May 18, 2015 – PossibleNOW, the leading provider of customer engagement and enterprise preference management solutions, today announced its selection by one of the top 10 global pharmaceutical providers to deliver an enterprise-wide preference management solution for consumer marketing and customer satisfaction efforts. The partnership comes on the heels of similar projects for two of the top 10 healthcare insurance providers as well as healthcare management and delivery leaders.

“The healthcare marketplace is driven by the need for consent and is pivoting towards true customer engagement strategies,” said Scott Frey, President and CEO of PossibleNOW. “We’re at the center of that shift by virtue of our unique ability to plan and execute enterprise preference management initiatives. Our expertise, coupled with our groundbreaking technology, make PossibleNOW an attractive partner for healthcare companies facing vast and complex marketing challenges.”

Within the pharmaceutical marketplace, differentiating communications between consumers on-drug and consumers considering-drug can mean significant revenue gains. Moreover, health insurance providers are greatly improving marketing ROI by providing paperless preference opportunities for Explanation of Benefits (EOB) materials and other mandated communications. Finally, it’s vital that multi-national companies comply with both domestic and international regulations related to consent for healthcare providers and patients, a multi-faceted challenge in the European marketplace.

As pharmaceutical, health insurance and healthcare service providers add complexity to their offerings for the consumer marketplace, investments are being made in multi-channel marketing, consumer-friendly interfaces and sophisticated privacy protections. But in order to see real gains in engagement, the process by which a company builds loyalty and earns long-term returns on its marketing dollars, these companies are also building new listening and learning capabilities through preference management. Equally important, as more consumers rely on mobile devices to get information, providers must comply with the requirement to obtain express consent prior to sending commercial messages to a mobile device. PossibleNOW designed its preference management technology to handle express consent as well as consumer preferences.

Preference management – the active collection, maintenance and distribution of unique consumer characteristics, such as product or topic interest, communication channel preference and desired frequency of communication – is the centerpiece of PossibleNOW’s services to its growing healthcare client base.

About PossibleNOW

PossibleNOW is the pioneer and leader in customer consent, preference, and regulatory compliance solutions. We leverage our MyPreferences technology, processes, and services to enable relevant, trusted, and compliant customer interactions. Our platform empowers the collection, centralization, and distribution of customer communication consent and preferences across the
enterprise. DNCSolution addresses Do Not Contact regulations such as TCPA, CAN-SPAM and CASL, allowing companies to adhere to DNC requirements, backed by our 100% compliance guarantee.

PossibleNOW’s strategic consultants take a holistic approach, leveraging years of experience when creating strategic roadmaps, planning technology deployments, and designing customer interfaces. PossibleNOW is purpose-built to help large, complex organizations improve customer experiences and loya