ADT – Delivering The Right Message

pnadmin, Videos October 2, 2017

Summary At ADT, our messaging has significantly evolved as we’ve expanded into the connected home market over the past five years. Traditionally, we were known as a burglar and fire alarm company, with straightforward customer engagement. We mainly interacted with customers at two key points:… Continue Reading

ADT – Implementation Challenges

pnadmin, Videos October 2, 2017

Summary The challenges we face are multi-layered. First, we lack in-house expertise, which is why we rely on companies like PossibleNOW to bring their expertise and guide us in effectively meeting our customers’ needs. A major challenge, which I believe isn’t unique to us, is… Continue Reading