The Key to Customer Engagement: Consent, Preferences, and Zero-Party Data

pnadmin, Whitepapers September 29, 2017

Introduction The consumer marketplace has become virtual. Instead of buying what they needed from what was physically available nearby, American consumers now purchase what they want from whomever they choose. Brands now speakdirectly to consumers, initiating relationships, and competing for sales. Indeed, the relationship between… Continue Reading