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Partnership Will Expand Privacy & Preference Capabilities Within Their Respective Platforms DULUTH, GA. (PRWEB) FEBRUARY 23, 2022 PossibleNOW, a leading provider of consent / preference management and consumer regulatory compliance solutions, announced today a strategic partnership with best-in-class privacy compliance technology provider, TrustArc. Headquartered in Walnut Creek,… Continue Reading
PossibleNOW views the growing privacy landscape as an opportunity to focus on consent, preference, and data subject rights management for enterprise companies in need of a more sophisticated solution DULUTH, GA. (PRWEB) NOVEMBER 28, 2018 – Leading analyst research firm, Forrester Research, unveiled this week its… Continue Reading
Establishing the Need for Consent and Preference Management Consumers around the globe are demanding personalization, privacy, and the power to control the conversation with the brands that serve them. For many CMOs and CTOs, the challenge is not in proving or establishing the need to… Continue Reading
Summary The Telephone Consumer Protection Act (TCPA) has numerous components, but there are a few in particular that you should be most concerned about in today’s litigious environment. Join us as we walk through the areas of the TCPA that commonly get companies in trouble…. Continue Reading
Prepare for Success The management of customer zero-party data, including customer consents and preferences, typically represents a “crossover” initiative — one that begins as a marketing project, gains traction through IT, and finds valuable application in customer service and support. Moreover, in its aim to… Continue Reading
Summary Companies often inquire about the differences between Customer Data Platforms (CDPs) and Consent and Preference Management Platforms (CPMPs) and how they work together. A CDP acts like an orchestra conductor, harmonizing first-party customer data from various systems to create a comprehensive view of each… Continue Reading