SiriusXM: Stakeholder Alignment Ensures Success

pnadmin, Videos November 29, 2023

Summary Some of the challenges we faced involved getting alignment with various business units. I recommend bringing together departments like legal and marketing, which often have different opinions, to get them on the same page. This way, you can understand the regulatory requirements and the… Continue Reading

SiriusXM: Purpose-built Platform Is Flexible & Scalable

pnadmin, Videos November 29, 2023

Summary We chose a purpose-built preference management solution to handle the complexity of our business rules and support our customers effectively. As our rules have evolved, this solution has allowed us to add complexity and adapt to organizational changes in managing preferences. It was crucial… Continue Reading

SiriusXM: Access To Experts Was Critical

pnadmin, Videos November 29, 2023

Summary Having access to preference consultants during our implementation was critical for us. It gave us peace of mind because we brought in people who had experience with preference tools and could provide the right guidance. We trusted these experts to identify potential roadblocks, prevent… Continue Reading

MyPreferences: Consent & Preference Management Platform

pnadmin, Videos August 17, 2022

Summary Modern marketers struggle to build trust and deliver expected customer experiences, especially with the removal of third-party cookies. To meet rising expectations, businesses must collect explicit first-party data, ensure transparency, and give customers control over their data, as required by privacy regulations. This demands… Continue Reading