Centralized Consent Repository is Foundational

pnadmin, Videos January 19, 2024

Summary It was important for us to have a stand-alone centralized solution to have all data in one location. This centralization is crucial because if we ever need to respond to regulators, we can refer to one source of truth. Additionally, by building this platform,… Continue Reading

Preferences Enable Compliance, Communications, & Content

pnadmin, Videos January 18, 2024

Summary At Scotiabank, we implemented a preference management platform to comply with Canada’s anti-spam legislation, which is a key priority for our heavily regulated financial institution. This implementation allowed us to focus not only on regulations but also on increasing opportunities to contact customers via… Continue Reading

How to Learn What Customers Really Want

pnadmin, Videos October 10, 2017

Summary Eric Holtzclaw, Chief Strategist for PossibleNOW, explains two ways to understand customer preferences in communications. Firstly, explicitly ask customers if they want to receive specific newsletters or communications. Secondly, infer their preferences based on their behavior and interaction with the content you send them…. Continue Reading