Interpreting Customer Data: Defining and Reporting on Key Performance Metrics

pnadmin, Whitepapers February 9, 2022

Implementation of Consent and Preference Management

pnadmin, Whitepapers September 29, 2017

Prepare for Success The management of customer zero-party data, including customer consents and preferences, typically represents a “crossover” initiative — one that begins as a marketing project, gains traction through IT, and finds valuable application in customer service and support. Moreover, in its aim to… Continue Reading

How Should Consent & Preference Data Work with a Customer Data Platform

pnadmin, Videos April 3, 2024

Summary Companies often inquire about the differences between Customer Data Platforms (CDPs) and Consent and Preference Management Platforms (CPMPs) and how they work together. A CDP acts like an orchestra conductor, harmonizing first-party customer data from various systems to create a comprehensive view of each… Continue Reading

PossibleNOW Partners With RedPoint Global, Inc. To Offer MyID Application

pnadmin, Press October 3, 2011

Provides Database Application To Identify And Link Unique Customers Across An Enterprise DULUTH, GA – October 3, 2011 – PossibleNOW, the leading provider of compliance and marketing solutions for direct marketers, announces that they have formed a strategic partnership with RedPoint Global Inc., the Boston-based provider… Continue Reading

Implementing Preference Management: Centralizing Data

pnadmin, Videos October 4, 2017

Summary At the heart of effective preference management is the need for a central repository that connects all departments, units, and relevant applications within an organization. If information isn’t readily accessible across the enterprise, customers may feel frustrated and overlooked due to repeated issues, contradictions,… Continue Reading

Design and Functionality of Collection Interfaces

pnadmin, Videos October 4, 2017

Summary The conversational model of preference collection focuses on providing convenient, timely, and branded experiences that align with the customer’s immediate priorities. For instance, a customer engaged in an online product warranty process is primarily concerned with that product and the seller’s support throughout its… Continue Reading

PossibleNOW Solutions and Services Help Enterprise Companies Achieve GDPR Compliance

pnadmin, Press April 13, 2017

Customer engagement and preference management leader enables companies to maintain and grow marketing databases affected by EU regulation Atlanta, Ga. – April 13, 2017 – PossibleNOW, the leading provider of customer engagement and enterprise preference management solutions, today announced its platform and services address the unique… Continue Reading

PossibleNOW Releases MyPreferences Interaction;

pnadmin, Press April 30, 2012

Provides Marketing Campaign Automation That Leverages Existing Customer Data Sets DULUTH, GA – April 30, 2012 – PossibleNOW, the leading provider of compliance and marketing solutions for multi-channel direct marketers, announces the release of MyPreferences® Interaction, an application for marketing automation. This is the second product… Continue Reading