How Should Consent & Preference Data Work with a Customer Data Platform

pnadmin, Videos April 3, 2024

Summary Companies often inquire about the differences between Customer Data Platforms (CDPs) and Consent and Preference Management Platforms (CPMPs) and how they work together. A CDP acts like an orchestra conductor, harmonizing first-party customer data from various systems to create a comprehensive view of each… Continue Reading

PossibleNOW Announces Strategic Solution with RedPoint Global for GDPR Consent Management

pnadmin, Press March 22, 2018

New GDPR solution enables companies to offer comprehensive functionality for management of customer identity, profile data and consent ATLANTA and WELLESLEY HILLS, Mass., March 20, 2018 /PRNewswire/ — PossibleNOW, the leading provider of enterprise consent and preference management solutions, today announced a strategic product initiative for GDPR consent and data… Continue Reading