Defining Meaningful Metrics: 6 Soft KPIs to Measure Customer Preference Collection

pnadmin, Blog April 2, 2018

Measuring metrics and data can be overwhelming and confusing. Have you ever had trouble deciding where to start? Do you remember our previous blog series 5 Key and Measurable Reasons to Adopt Preference Management? We discussed some hard KPIs that may be the initial motivator… Continue Reading

Why Are Metrics So Important?

pnadmin, Blog July 5, 2018

You’ve heard the old adage of “State your goal first. Then map out steps to achieve it.” Evaluating a new marketing technology is no different. Let’s say you’re trying to analyze your preference management system. You need to state your goals first. To figure out… Continue Reading

PossibleNOW Releases MyPreferences Interaction;

pnadmin, Press April 30, 2012

Provides Marketing Campaign Automation That Leverages Existing Customer Data Sets DULUTH, GA – April 30, 2012 – PossibleNOW, the leading provider of compliance and marketing solutions for multi-channel direct marketers, announces the release of MyPreferences® Interaction, an application for marketing automation. This is the second product… Continue Reading