Defining Meaningful Metrics: 6 Soft KPIs to Measure Customer Preference Collection

pnadmin, Blog April 2, 2018

Measuring metrics and data can be overwhelming and confusing. Have you ever had trouble deciding where to start? Do you remember our previous blog series 5 Key and Measurable Reasons to Adopt Preference Management? We discussed some hard KPIs that may be the initial motivator… Continue Reading

PossibleNOW Cited As One of 12 Providers That Matter Most in New Independent Report for GDPR & Privacy Management Software

pnadmin, Press November 30, 2018

PossibleNOW views the growing privacy landscape as an opportunity to focus on consent, preference, and data subject rights management for enterprise companies in need of a more sophisticated solution DULUTH, GA. (PRWEB) NOVEMBER 28, 2018 – Leading analyst research firm, Forrester Research, unveiled this week its… Continue Reading

PossibleNOW Survey Shows Majority Of Companies Losing Customers From Insufficient Customer Consent Management Systems

pnadmin, Press November 6, 2018

Majority of Companies Still Don’t Realize True Impact Customer Consent Has on their Bottom Line DULUTH, GA. (PRWEB) NOVEMBER 01, 2018 – PossibleNOW™, the leading provider of enterprise consent and preference management solutions, today announced new results of a survey on customer communications consent, which shows… Continue Reading

Making the Case for Consent and Preference Management

pnadmin, Whitepapers September 26, 2017

Establishing the Need for Consent and Preference Management Consumers around the globe are demanding personalization, privacy, and the power to control the conversation with the brands that serve them. For many CMOs and CTOs, the challenge is not in proving or establishing the need to… Continue Reading

Data Silos Cause Communication Gaps

pnadmin, Videos January 23, 2024

Summary Years ago, my mother called to say she’d visit at 5:00, but I forgot to tell my wife. When my mom arrived, the house was chaotic, and my wife was frustrated, saying it would have been nice to know in advance. This mirrors how… Continue Reading

How GDPR Impacts Marketing

pnadmin, Videos November 13, 2017

Summary Marketers collect customer data for initiatives like sending promotions or campaigns. However, the General Data Protection Regulation (GDPR) impacts how this data can be used. Under GDPR, marketers need to consider the basis on which they are marketing, such as whether they are relying… Continue Reading

Why Are Metrics So Important?

pnadmin, Blog July 5, 2018

You’ve heard the old adage of “State your goal first. Then map out steps to achieve it.” Evaluating a new marketing technology is no different. Let’s say you’re trying to analyze your preference management system. You need to state your goals first. To figure out… Continue Reading

IAT and PossibleNOW Announce Partnership Referral Agreement

pnadmin, Press September 10, 2009

PossibleNOW cell phone scrubbing capabilities offer valuable third-party service to IAT customers Salt Lake City, UT, September 10, 2009—IAT, a leading provider of dialing communications solutions for the collection industry and related markets, announced today that it has signed a partnership referral agreement with PossibleNOW,… Continue Reading

PossibleNOW Partners With RedPoint Global, Inc. To Offer MyID Application

pnadmin, Press October 3, 2011

Provides Database Application To Identify And Link Unique Customers Across An Enterprise DULUTH, GA – October 3, 2011 – PossibleNOW, the leading provider of compliance and marketing solutions for direct marketers, announces that they have formed a strategic partnership with RedPoint Global Inc., the Boston-based provider… Continue Reading

Campus Management and PossibleNOW Form Strategic Partnership to Integrate Solutions and Services

pnadmin, Press June 21, 2012

BOCA RATON, FL and ATLANTA, GA – June 21, 2012 – Campus Management Corp., a leading provider of enterprise software products and services for educational institutions, and PossibleNOW, the leading provider of compliance technology and marketing solutions, announce their new strategic partnership.  The partnership also includes… Continue Reading