PossibleNOW to Host 2nd Annual Customer Engagement Marketing Summit

pnadmin, Press June 24, 2013

Signature event expands with Fortune 500 brands, breakthrough sessions on big data, customer engagement, cross-channel marketing and more Atlanta, Georgia – June 24, 2013 – PossibleNOW, the leading provider of customer experience and enterprise preference management solutions, today announced plans to host the second annual Customer… Continue Reading

PossibleNOW Launches Cloud-Based Email Marketing Personalization Platform: MyPreferences® Campaign

pnadmin, Press July 16, 2014

Customer personalization platform empowers companies to tailor communications to recipients’ needs, reducing opt-outs and improving marketing ROI Atlanta, Ga. – July 16, 2014 – PossibleNOW, the leading provider of customer engagement and enterprise preference management solutions, today announced the launch of its MyPreferences® Campaign product, a… Continue Reading

The Key to Customer Engagement: Consent, Preferences, and Zero-Party Data

pnadmin, Whitepapers September 29, 2017

Zero-Party Data

Defining and Applying Business Rules

pnadmin, Videos October 6, 2017

Summary Eric Holtzclaw, Chief Strategist, emphasizes the importance of clearly defining the rules by which data is collected, interpreted, and used, especially in the implementation of marketing technology solutions like preference management. Without well-defined business rules, data, including preference data, risks being misunderstood, misapplied, or… Continue Reading

PossibleNOW Releases MyPreferences® 2.0

pnadmin, Press September 27, 2016

Industry-leading preference management platform enhanced with all new administration, customization and international utilization features Atlanta, Ga. – September 27, 2016 – PossibleNOW, the leading provider of customer engagement and enterprise preference management solutions, today announced the release of MyPreferences® 2.0 with new control and customization features… Continue Reading