Making the Case for Consent and Preference Management

pnadmin, Whitepapers September 26, 2017

Establishing the Need for Consent and Preference Management Consumers around the globe are demanding personalization, privacy, and the power to control the conversation with the brands that serve them. For many CMOs and CTOs, the challenge is not in proving or establishing the need to… Continue Reading

Implementation of Consent and Preference Management

pnadmin, Whitepapers September 29, 2017

Prepare for Success The management of customer zero-party data, including customer consents and preferences, typically represents a “crossover” initiative — one that begins as a marketing project, gains traction through IT, and finds valuable application in customer service and support. Moreover, in its aim to… Continue Reading