The Future of Zero-Party Data Collection

pnadmin, Whitepapers March 10, 2022

Forrester Research, a leading voice in marketing and customer experience technology, declared that “enterprise preference management builds customers’ trust by providing customers with meaningful marketing choices and some control over how a brand communicates with them.” With the emergence of global privacy regulations like GDPR… Continue Reading

Zero-Party Data ROI Improved Engagement Maturity

pnadmin, Whitepapers February 17, 2022

Zero-Party Data