Achieving Customer Experience Excellence at Seven Critical Life Cycle Points

pnadmin, Blog January 25, 2019

A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* The highest-ranking answer? ‘No one’! By using customer insights and authentic self-defined preferences, however, it is possible to achieve a fivefold increase in response and engagement rates, as demonstrated in the case… Continue Reading

PossibleNOW Executive Pens New Book on Consumer Behavior

pnadmin, Press August 14, 2013

Eric V. Holtzclaw, Vice-President and General Manager, Preference Management Consulting, debuts Laddering: Unlocking the Potential of Consumer Behavior Atlanta, Georgia – August 14, 2013 – PossibleNOW, the leading provider of customer experience and enterprise preference management solutions, today announced the launch of a new book by… Continue Reading