Implementation of Consent and Preference Management

pnadmin, Whitepapers September 29, 2017

Prepare for Success The management of customer zero-party data, including customer consents and preferences, typically represents a “crossover” initiative — one that begins as a marketing project, gains traction through IT, and finds valuable application in customer service and support. Moreover, in its aim to… Continue Reading

Does Your Company Focus on the Art or Science of Complying With GDPR Consent?

pnadmin, Articles May 22, 2019

You’ve seen it before, the long form you must sign before participating in a potentially dangerous activity, the checkbox at the bottom of an end user agreement before you can use a new piece of software, the numerous documents that are part of every major… Continue Reading

Best Practices for Opt-Down Pages

pnadmin, Videos October 10, 2017

Summary Eric Holtzclaw, Chief Strategist for PossibleNOW, discusses best practices for preference collection. He advises that when building an opt-down page, you should limit the number of choices to three: opt out of all communications, opt out of just the current communication, and an offer… Continue Reading

PossibleNOW Launches Cloud-Based Email Marketing Personalization Platform: MyPreferences® Campaign

pnadmin, Press July 16, 2014

Customer personalization platform empowers companies to tailor communications to recipients’ needs, reducing opt-outs and improving marketing ROI Atlanta, Ga. – July 16, 2014 – PossibleNOW, the leading provider of customer engagement and enterprise preference management solutions, today announced the launch of its MyPreferences® Campaign product, a… Continue Reading