Implementation of Consent and Preference Management

pnadmin, Whitepapers September 29, 2017

Prepare for Success The management of customer zero-party data, including customer consents and preferences, typically represents a “crossover” initiative — one that begins as a marketing project, gains traction through IT, and finds valuable application in customer service and support. Moreover, in its aim to… Continue Reading

Why Are Metrics So Important?

pnadmin, Blog July 5, 2018

You’ve heard the old adage of “State your goal first. Then map out steps to achieve it.” Evaluating a new marketing technology is no different. Let’s say you’re trying to analyze your preference management system. You need to state your goals first. To figure out… Continue Reading

PossibleNOW Integrates Wireless Consent Compliance Application Into Its MyPreferences Solution;

pnadmin, Press February 27, 2012

Enables Capture Of Express Written Consent Across All Marketing Channels DULUTH, GA – February 27, 2012 – PossibleNOW, the leading provider of compliance and preference management solutions for marketers, announces that they have integrated its new Wireless Consent Compliance Application into MyPreferences®. This capability helps marketers… Continue Reading

PossibleNOW to Host 2nd Annual Customer Engagement Marketing Summit

pnadmin, Press June 24, 2013

Signature event expands with Fortune 500 brands, breakthrough sessions on big data, customer engagement, cross-channel marketing and more Atlanta, Georgia – June 24, 2013 – PossibleNOW, the leading provider of customer experience and enterprise preference management solutions, today announced plans to host the second annual Customer… Continue Reading

PossibleNOW Launches Cloud-Based Email Marketing Personalization Platform: MyPreferences® Campaign

pnadmin, Press July 16, 2014

Customer personalization platform empowers companies to tailor communications to recipients’ needs, reducing opt-outs and improving marketing ROI Atlanta, Ga. – July 16, 2014 – PossibleNOW, the leading provider of customer engagement and enterprise preference management solutions, today announced the launch of its MyPreferences® Campaign product, a… Continue Reading

Design and Functionality of Collection Interfaces

pnadmin, Videos October 4, 2017

Summary The conversational model of preference collection focuses on providing convenient, timely, and branded experiences that align with the customer’s immediate priorities. For instance, a customer engaged in an online product warranty process is primarily concerned with that product and the seller’s support throughout its… Continue Reading

Analysis of Preference Collection and Management

pnadmin, Videos October 6, 2017

Summary To maximize the effectiveness of a preference management initiative, a company must first clearly understand its business goals and objectives, and establish key performance metrics. Without this foundational step, producing useful reports that demonstrate tangible ROI can be challenging. Many companies struggle to identify… Continue Reading

PossibleNOW Reports Breakthrough Growth in 2012 for MyPreferences® Solution

pnadmin, Press December 18, 2012

Cloud-based preference management solution sees seven-fold increase in user base, expansion across numerous vertical markets, featured in national marketing conference Atlanta, Ga. – December 18, 2012 – PossibleNOW, the leading provider of customer experience and preference management solutions, today announced that 2012 was a breakthrough year… Continue Reading