Making the Case for Consent and Preference Management

pnadmin, Whitepapers September 26, 2017

Establishing the Need for Consent and Preference Management Consumers around the globe are demanding personalization, privacy, and the power to control the conversation with the brands that serve them. For many CMOs and CTOs, the challenge is not in proving or establishing the need to… Continue Reading

What Gets You Into TCPA Hot Water

pnadmin, Webinars July 30, 2020

Summary The Telephone Consumer Protection Act (TCPA) has numerous components, but there are a few in particular that you should be most concerned about in today’s litigious environment. Join us as we walk through the areas of the TCPA that commonly get companies in trouble…. Continue Reading

Achieving Customer Experience Excellence at Seven Critical Life Cycle Points

pnadmin, Blog January 25, 2019

A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* The highest-ranking answer? ‘No one’! By using customer insights and authentic self-defined preferences, however, it is possible to achieve a fivefold increase in response and engagement rates, as demonstrated in the case… Continue Reading

PossibleNOW to Present at Oracle’s Modern Marketing Experience

pnadmin, Press March 10, 2015

Enterprise preference management leader and longtime Oracle Responsys partner to participate in expo, highlight powerful MyPreferences platform Atlanta, Ga. – March 10, 2015 – PossibleNOW, the leading provider of enterprise preference management and customer engagement solutions, today announced that it will participate in Oracle’s upcoming Modern… Continue Reading

PossibleNOW Launches Application on Oracle Marketing AppCloud to Provide Preference Management Solutions to Clients

pnadmin, Press November 3, 2015

MyPreferences® for Oracle Eloqua helps marketers reduce opt-outs, improve campaign results and enhance customer experience through integration to Oracle Marketing Cloud Atlanta, Ga., November 3, 2015 – PossibleNOW today announced that it has launched its enterprise preference management application which is now available on the Oracle Marketing AppCloud…. Continue Reading

PossibleNOW Included in Independent Report on Preference Management, a Technology Cited as “Powerful,” “Underused”

pnadmin, Press November 18, 2015

Report recommends enterprises develop a preference management strategy, identify a vendor that can help them get started immediately Atlanta, Ga. – November 18, 2015 – PossibleNOW, the leading provider of customer engagement and enterprise preference management solutions, today announced its inclusion in a new report by… Continue Reading

What Is The Importance Of An Opt-Down Strategy?

pnadmin, Videos October 2, 2017

Summary According to Eric Tejeda, Head of Marketing, and Eric Holtzclaw, Chief Strategist for PossibleNOW, implementing an opt-down strategy is one of the most impactful ways to reduce opt-outs from customer communications. By offering customers the option to adjust their preferences rather than fully opting… Continue Reading