Making the Case for Consent and Preference Management

pnadmin, Whitepapers September 26, 2017

Establishing the Need for Consent and Preference Management Consumers around the globe are demanding personalization, privacy, and the power to control the conversation with the brands that serve them. For many CMOs and CTOs, the challenge is not in proving or establishing the need to… Continue Reading

Implementation of Consent and Preference Management

pnadmin, Whitepapers September 29, 2017

Prepare for Success The management of customer zero-party data, including customer consents and preferences, typically represents a “crossover” initiative — one that begins as a marketing project, gains traction through IT, and finds valuable application in customer service and support. Moreover, in its aim to… Continue Reading

Achieving Customer Experience Excellence at Seven Critical Life Cycle Points

pnadmin, Blog January 25, 2019

A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* The highest-ranking answer? ‘No one’! By using customer insights and authentic self-defined preferences, however, it is possible to achieve a fivefold increase in response and engagement rates, as demonstrated in the case… Continue Reading

New White Paper From PossibleNOW Illustrates How Enterprise Leaders Have Implemented Their Approach To Preference And Consent Management Systems

pnadmin, Press September 26, 2018

Preference Management Strategies Can Greatly Impact A Company’s Bottom Line DULUTH, GA (September 24, 2018) – PossibleNOW ™, the leading provider of enterprise consent and preference management solutions, today announced the availability of its latest research white paper: “Enterprise Leaders Reveal Their Approach To Preference… Continue Reading

PossibleNOW Launches MyPreferences® Momentum Service to Develop Vision, Roadmap and Plan for Companies Deploying a Preference Management Strategy

pnadmin, Press July 10, 2014

Professional services package delivers tailored business case, planning materials to speed initiation of personalization and engagement strategies Atlanta, Ga. – July 10, 2014 – PossibleNOW, the leading provider of customer engagement and enterprise preference management solutions, today announced the launch of its MyPreferences®Momentum consulting service, a… Continue Reading

PossibleNOW Launches Cloud-Based Email Marketing Personalization Platform: MyPreferences® Campaign

pnadmin, Press July 16, 2014

Customer personalization platform empowers companies to tailor communications to recipients’ needs, reducing opt-outs and improving marketing ROI Atlanta, Ga. – July 16, 2014 – PossibleNOW, the leading provider of customer engagement and enterprise preference management solutions, today announced the launch of its MyPreferences® Campaign product, a… Continue Reading

PossibleNOW’s MyPreferences® Momentum consulting service selected by industry leaders in air travel, insurance, financial services and more

pnadmin, Press January 8, 2015

Professional services package delivers tailored business case, planning materials to speed initiation of personalization and engagement strategies Atlanta, Ga. – January 8, 2015 – PossibleNOW, the leading provider of customer engagement and enterprise preference management solutions, today announced that its MyPreferences Momentum consulting service has been… Continue Reading

The Key to Customer Engagement: Consent, Preferences, and Zero-Party Data

pnadmin, Whitepapers September 29, 2017

Zero-Party Data

Analysis of Preference Collection and Management

pnadmin, Videos October 6, 2017

Summary To maximize the effectiveness of a preference management initiative, a company must first clearly understand its business goals and objectives, and establish key performance metrics. Without this foundational step, producing useful reports that demonstrate tangible ROI can be challenging. Many companies struggle to identify… Continue Reading